Fundraising for Social Change, Fourth Edition, Revised & Expanded

by Kim Klein (Grassroots Fundraising Journal)

• ISBN13: 9780787961749
• ISBN10: 0787961744
• Edition: 4th
• Format: Paperback
• Copyright: 2000-11-01
• Publisher: Jossey-Bass

Summary

Fundraising for Social Change provides organizations that have budgets of less than $1 million (including much less than that) with the information they need to establish, maintain and expand a successful community-based fundraising program. Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.

Author Biography

Kim Klein specializes in training nonprofit organizations working for social justice with budgets of less than $1,000,000 in successful fundraising techniques.

Table of Contents

Preface to the Fifth Edition.

Acknowledgments

The Author

Introduction

Fundraising Framework

Philanthropy in America

Principles of Fundraising

Matching Fundraising Strategies with Financial Needs

Creating a Case Statement

The Board of Directors

Strategies for Acquiring and Keeping Donors

Getting Comfortable with Asking for Money

The Logistics of Personal Solicitation

Understanding Special Events

Making the Most of Special Events

Using Direct Mail

The Logistics of Direct Mail

Fundraising by Telephone

Using the Internet

Establishing Voluntary Fees for Service

Door-to-Door Canvassing

Opportunistic Fundraising

Writing Thank You Notes

Strategies for Upgrading Donors

Building Major Gifts Programs

Setting Up and Maintaining Pledge Programs

Segmenting Donor Lists to Build Loyalty

Considering Legacy Giving

Setting Up an Endowment

Fundraising Campaigns

Launching Major Gifts Campaigns

Understanding Capital Campaigns

Developing Endowment Campaigns

Conducting Feasibility Studies

Fundraising Management

The Fundraising Office

Managing Your Information

Managing Your Time

Keeping Records

Managing Volunteers

You, the Fundraiser

Hiring a Development Director

Hiring a Consultant, Coach, Mentor, or Trainer

Making Fundraising Your Career

Dealing with Anxiety

Working with Your Executive Director

The Ethics of Fundraising

Budgeting and Planning

Developing a Budget

Creating a Fundraising Plan

What to Do in Case of Financial Trouble

Special Circumstances

Raising Money in Rural Communities

Fundraising for a Coalition

When Everyone Is a Volunteer

Being Brand New and Starting Out Right

The Perennial Question of Clean and Dirty Money. Resources

A Potpourri of Special Events

Variations on the Mail Appeal Package

Donor Bill of Rights

AFP Code of Ethical Principles and Standards of Professional Practice

For Further Information

Foundation Center Cooperating Collections Network

Index

Table of Contents provided by Publisher. All Rights Reserved.