Funny Business Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game

by Rosenshine, Allen

• ISBN13: 9780825305399
• ISBN10: 082530539X
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-01-01
• Publisher: Beaufort Books

Summary

You don't have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising. The moguls he's known -- many of America's most recognisable captains of industry -- appear in scenes uncustomary to any corporate boardroom. The mobsters he's dealt with come off as characters far more comic than threatening. The megastars he's met, from presidents to pop artists to professional athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business 'as usual'. 'Funny Business' is funny, it's about business, but more than that, it's about being human. It's about all of us -- the only creatures on earth that can really laugh, most meaningfully at ourselves.

Author Biography

Allen Rosenshine came through creative ranks to become chief executive of BBDO Worldwide in 1985, and currently serves as chairman, having recently turned over CEO responsibilities. A founder of the Partnership for a Drug-Free America, he is now vice chairman and executive creative director of the organization.He lives in New York City with his wife and four children.

Table of Contents

Foreword	xi
Kiss Your Hemorrhoids Goodbye	1	(3)
Angelo's Secret	4	(3)
Getting a Grip on AT&T	7	(4)
Nap Time	11	(5)
Did Someone Order a Diet Coke?	16	(4)
Joe Louis, the Banker	20	(5)
The Knockout	25	(5)
Send Out the Clowns	30	(3)
"Dying Is Easy, Comedy Is Hard"	33	(3)
The Wine Connoisseur	36	(3)
Slipping on Banana Peels	39	(3)
Assholes with Screwdrivers	42	(4)
Sonny, That's Acting	46	(4)
A Tie for Christmas	50	(4)
The Affliction	54	(4)
Wo Ist die Herrenzimmer?	58	(4)
Star Chatting	62	(5)
The Stanhope Code	67	(5)
Hai, Hai, Henry	72	(4)
Limping Home from Cannes	76	(6)
The Upgrade	82	(4)
The Gaijin in the Kitchen	86	(4)
Now You See Them, Now You Don't	90	(4)
The Bialystock Method of Time Management	94	(3)
The Business We've Chosen	97	(5)
The Last Supper	102	(5)
Et Tu, Mr. President?	107	(4)
The Boss's Wife	111	(5)
Of Men and Mice	116	(4)
He Ain't What He Used to Be	120	(5)
The Hanging Curve	125	(6)
Just Another Tom, Dick, or Bill	131	(4)
The VW and the Jeep	135	(4)
Unreal Estate	139	(4)
Michael, the Martyr	143	(4)
The Doctor Will Not See You Now	147	(4)
The Morning After	151	(6)
Fasten Your Seat Belts	157	(4)
My Son, the Liar	161	(3)
The Big Upset	164	(4)
It Ain't Worth the Hassle	168	(4)
The BBDO Philharmonic Orchestra	172	(3)
Extra Innings	175	(4)
The Birds	179	(4)
Betting on Baseball	183	(3)
Welcome to the Holiday Inn	186	(4)
A Night at the Opera	190	(3)
Tagged Out	193	(4)
The Playboy	197	(3)
The Marriage of Figenbaum	200	(4)
The Philadelphia Ad Club	204	(4)
Minimum Wages	208	(4)
Commuting First Class	212	(4)
The Silence of the Legends	216	(3)
The Phosphate Syndrome	219	(4)
Staring Into Ol' Blue Eyes	223	(4)
Buddy, Can You Spare a Hundred?	227	(3)
The One That Got Away	230	(3)
The Birth of a Slogan	233	(4)
Pelé 1, Puccini 0	237	(3)
The Baron	240	(4)
Bowling for Billings	244	(3)
What's in a Name?	247	(3)
The Later, the Better	250	(4)
The Publicity Stunt	254	(3)
Mind Over Money	257	(3)
The Honeymooners	260	(4)
Cupcakes in the Underpants	264	(3)
Afterword	267	(4)
Acknowledgments	271	(2)
Index	273