The Future of Food Business: The Facts - The Impacts - The Acts

by Neves, Marcos Fava

• ISBN13: 9789814365833
• ISBN10: 9814365831
• Format: Paperback
• Copyright: 2011-08-30
• Publisher: World Scientific Pub Co Inc

Summary

This unique book is a collection of articles published by the author in leading newspapers around the world. The papers focus on food chains and new concepts and ideas on how to increase competitiveness and value within the food and agricultural sectors. The book gives a comprehensive description of the food chain and suggests methods and tools that can be used by companies to re-structure their innovative market strategies. It discusses up-to-date trends, world food crises, integrated food chains and strategic planning for companies in the food sector. It also covers international investments and the role of governments in food chains. The book will motivate readers to rethink how business is conducted in the food chain and proposes new strategies for companies in the food sector. It is a must-read for entrepreneurs and researchers who are active in the food chain network.

Author Biography

Dr. Marcos Fava Neves is Professor of Planning and Strategy at the School of Business (FEARP) of the University of Sao Paulo, Brazil and an international expert on global agribusiness issues. He specializes in strategic planning processes for companies and food production chains and is a Board Member of PENSA and other public and private organizations in Brazil. In 2004, he created the Markestrat think tank Group, that handles international projects, studies and research in strategic planning and management for more than 40 organizations. He has published 70 papers in international journals and has authored and edited 25 books published in Brazil, USA, Netherlands, Argentina, Uruguay and South Africa. He is a regular contributor for the China Daily Newspaper, Folha de Sao Paulo in Brazil and has written two case studies for Harvard Business School, in 2009 and 2010. He has given more than 130 presentations in 20 countries around the world.

Table of Contents

Foreword	p. V
Acknowledgements	p. xi
The Food Production Chains Environment	p. 1
From Farms to ... Everything	p. 3
Navigating the Global Food System	p. 7
The Roots of Food and Agribusiness Thinking	p. 11
The Global Food Consumer	p. 15
The World of Retailer Brands	p. 27
Retailers, The Giants of Chains	p. 31
The Four Ps of Sustainability Planning	p. 35
The Global Financial Crisis, BRIC and Food Companies	p. 39
The Food Crisis Will be Back	p. 45
Strategies for Solving the Food Inflation Problem	p. 49
Bridging the Food Dilemma: The Case of China and Brazil	p. 55
Alternative Solutions for the Food Crisis	p. 59
Food Chains and Networks Development: A 14 Point List	p. 63
How to Build a Strategic Plan for Food Chain: The Chain Plan Method	p. 69
Strategic Planning For Food Companies	p. 77
The Consumer's Kingdom	p. 79
Demand -Driven Organisations	p. 85
Strategic Planning Satellite	p. 89
Food Companies' Strategies in the Network Era	p. 95
Planning Strategies for 2010-2020	p. 103
How to Capture Value?	p. 107
Innovation in Integrated Food Chains	p. 109
Innovation Agenda for the Food Industry and Retailers	p. 113
Creative Pricing Strategies	p. 117
Value Capture Trilogy: The Costs	p. 121
Value Capture Trilogy: Differentiation	p. 125
Value Capture Trilogy: Collective Action	p. 129
Creating a Winning Concept	p. 133
Consumer Risk Analysis	p. 137
International Investments and Role of Governments	p. 143
A Strategy for International Investments	p. 145
How to Evaluate the Capacity of International Investments to Promote Economic Development?	p. 149
How to Promote and Regulate International Investments?	p. 155
Colombia: An Example of the Role of Governments	p. 161
Incorporating Smallholders into Modern Food Chains	p. 165
About the Author	p. 169
Epilogue	p. 171
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