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Introduction
Chapter One: Catalyst for the Future
Chapter Two: Lesson One: Have a Mission That Matters and Let People Know You Are on That Mission Together
Chapter Three: Lesson Two: Embrace the Road Less Traveled and Forge a Path Along That Road
Chapter Four: Lesson Three: Decentralize: When Building a Global Empire, Every Market Is Local
Chapter Five: Lesson Four: Identify the Warriors
Chapter Six: Lesson Five: "Let's Try It!": Encourage the Entrepreneurs
Chapter Seven: Lesson Six: The Best Is Yet to Come: Optimism Is Infectious. Use It!
Chapter Eight: Lesson Seven: Integrity Is Priceless: Never Cross the Line in the Sand
Chapter Nine: Lesson Eight: Loose-Tight Leadership Builds Empires
Chapter Ten: Lesson Nine: Chief Encouragement Officer: Never Stop Cheering Them On
Chapter Eleven: Lesson Ten: Love Your Employees, Adore Your Customers
Chapter Twelve: Forward, Always Foreward
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