The Future of Nonprofits Innovate and Thrive in the Digital Age

by Neff, David J.; Moss, Randal C.

• ISBN13: 9780470913352
• ISBN10: 0470913355
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-05-03
• Publisher: Wiley

Summary

The Future of Nonprofits provides nonprofits a comprehensive playbook on how to create a new, more flexible, innovative organization. The background history will frame the need for the implementation of innovation in temr sof promotion and solicitation of funds, the case studies will highlight successes and failures, and the the final section will give actionable concrete advice on how to create an organization that is ready and primed to grow and thrive in the immediate and long-term future. The book will be organized into five major sections: the history of digital innovation in nonprofits and why you are doing it wrong; awarenessthe right way to take a critical look around you; structureif you are not built to innovate you will not innovate; staffingbeing aware and being prepared does not create results; and the integrated dashboardbringing all of the elements together to showcase and track ROI of innovation and digital media.

Author Biography

David J. Neff is the creator and CEO of Lights. Camera. Help., the world's first nonprofit organization dedicated to encouraging other cause-driven organizations to use film and video to tell their stories. A blogger and consultant, he is the current President of the Social Media Club Austin and the COO of the social giving start-up HelpAttack! He was the 2009 American Marketing Association Nonprofit Social Media Marketer of the Year and was named one of the top twenty social media people in Texas for 2009 by the Austin American-Statesman.

Randal C. Moss pioneered the use of Virtual Worlds for raising revenue, driving brand recognition, and managing relationships for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006–2008 and a four-time presenter at the South by Southwest Interactive Conference. Randal is involved in the Cincinnati Social Media Club and is Social Media lead for TEDxCincy. He has consulted with Johnson & Johnson and the State Department, and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manager at MWV.

Table of Contents

Acknowledgements	p. ix
Introduction	p. xi
Definitions and Strategies	p. 1
Innovate, or Die	p. 3
What Is Innovation?	p. 21
Innovation as Your Strategy for Success	p. 39
What Is Driving Your Innovation? Technology, Society, and Innovation	p. 55
The Three Pillars of Innovation	p. 77
Awareness	p. 79
Structure: Into the Belly of the Beast	p. 103
Staffing: The Right People, the Right Skills, and the Right Roles	p. 125
Implementation and Future Considerations	p. 147
Starting Your Innovation Projects: Managing Innovation at Your Organization	p. 149
The Future of Fundraising: New Money from New Donors in New Ways	p. 169
The Future of Communications	p. 193
In Conclusion	p. 215
Appendices	p. 221
Sample of Job Descriptions	p. 223
Organization Innovation index Quiz	p. 227
Are You Looking to the Future?	p. 231
The Future of Nonprofits: The Comic Book	p. 233
Index	p. 239
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