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Notes on Contributors | p. vii |
List of Figures | p. xi |
List of Tables | p. xii |
List of Boxes | p. xiii |
Appendices | p. xiv |
List of Abbreviations | p. xv |
Acknowledgements | p. xvii |
Foreword | p. xix |
Introduction | p. 1 |
Policy Frameworks | p. 13 |
Devolution and Public Health Politics in the United Kingdom | p. 15 |
International Public Health-The Future Place of Primary Care | p. 39 |
Improving Public Health: Balancing Between Poles | p. 58 |
Social Marketing: Putting the Public, Not Professionals, at the Heart of Public Health; Don't Rain on my Parade! | p. 75 |
Influencing Outcomes | p. 93 |
Promoting Healthy Behaviour: Evidence from Psychology | p. 95 |
Embedding Public Health Policy in the Social Context: Sexual Behaviour and Perceptions of Risk | p. 135 |
In Sickness and in Health? Dynamics of Health and Cohabitation in the United Kingdom | p. 155 |
Successful Ageing: A Useful Concept for the Future? | p. 175 |
Developing an Index of Capability for Older People: A New Form of Measure for Public Health Interventions? | p. 193 |
Recruitment into Lifestyle Modification Programmes: A Cross-Atlantic Perspective | p. 207 |
Evaluation and Measurement for Public Health | p. 231 |
Evaluating the Societal Costs of Potentially Preventable Illnesses: Developing a Common Approach | p. 233 |
What Use Has Been Made of Economic Evaluation in Public Health? A Systematic Review of the Literature | p. 248 |
Towards Investment in Public Health: The Emergence of a Burden of Economic Proof | p. 265 |
The Challenges of Developing Cost-Effective Public Health Guidance: A NICE Perspective | p. 276 |
Conclusion: Accepting Burdens, Meeting Challenges and Creating Opportunities | p. 292 |
Index | p. 302 |
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