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9780750683203

Gabay's Copywriters' Compendium : The Definitive Professional Writers Guide

by
  • ISBN13:

    9780750683203

  • ISBN10:

    0750683201

  • Edition: Revised
  • Format: Paperback
  • Copyright: 2006-10-09
  • Publisher: Elsevier Science

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Summary

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. The compendium goes on to provide a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively. The text has been carefully designed to ensure the material can be accessed quickly and easily, and the easy to read layout will assist copywriters in finding appropriate help at any particular moment. * A complete library of all the essential professional writing advice you will ever need * Recommended by the CIM- the worlds biggest marketing training body * Endorsed by John Humphries!!

Table of Contents

Introduction
Have genius, will travel - far
The creative briefing process
Mind your Ps and Qs
Vocabulary
Word usage
Spell well
Modern idioms
US language
Is it a bird? Is it a plane? No, it's a sloganeer!
Cliches - they're playing our song again
Portmanteau - copy blending
Rhyme time
All together now
Quotations
Wise sayings
Do your speak marketese?
Euphemisms
First come - first served
Similes
Metaphors
Tounge twisters
World data & conversion tables. Top Tips - top tips for great awareness
top tips to brain storm
top tips to 'sale' innovative copy
top tips to write reports
top tips to think creatively
top tips for great Web copy
top tips for great direct mail letters
top tips for viral copy
top tips for radio ads
top tips for book blurbs
top tips for release writing
top tips for response advertising
top tips for packaging copy
top tips for point of sale
top tips for great brochure copy
top tips for poster copy
top tips for multi-media text
top tips for video scripting
Appendices - Award winners (selection of award winning ads, key guidelines)
Make contact
Addresses of leading creative and marketing organisations
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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