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9780805852936

Gaining Influence in Public Relations: The Role of Resistance in Practice

by
  • ISBN13:

    9780805852936

  • ISBN10:

    080585293X

  • Format: Nonspecific Binding
  • Copyright: 2005-12-22
  • Publisher: Routledge

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Summary

"Gaining Influence in Public Relations "explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.

Table of Contents

About the Authors vii
Preface ix
1 Influence in Public Relations and Why It's Important
1(21)
2 Public Relations Roles, Responsibilities, and the "Right Thing"
22(30)
3 Resistance Politics, and Power Relations
52(24)
4 Identifying and Using Influence Resources in Public Relations
76(31)
5 Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics
107(15)
6 The Communication Change Project at Whirlpool: Converting Power Into Performance
122(29)
7 Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics
151(18)
8 The Use of Dissent in Public Relations
169(30)
9 The Power of Political Will and Intelligence
199(19)
10 Breaking Out of the "Iron Cage" of Practice 218(29)
11 A Public Relations Manifesto 247(4)
Appendix: The Dissent Survey 251(6)
References 257(10)
Author Index 267(4)
Subject Index 271

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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