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9780470290941

Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules

by
  • ISBN13:

    9780470290941

  • ISBN10:

    0470290943

  • Format: eBook
  • Copyright: 2008-09-01
  • Publisher: Jossey-Bass
  • Purchase Benefits
List Price: $29.95
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Summary

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business modelthe real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Table of Contents

Introduction
The Innovation Is in the Business Model
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

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