Garage Band Cookbook : How to Operate a Band for Success and Profit

by Titus, Dan

• ISBN13: 9781582911090
• ISBN10: 1582911096
• Format: Paperback
• Copyright: 2003-12-30
• Publisher: Venture Marketing

Summary

Master the essential techniques needed to start and run a successful band. Features professional advice, financial advice, managers and agents, lawyer's fees, equipment tips, and much more.

Table of Contents

About The Author
Introduction
How to Use This Book	p. 2
Chapter 1 Preplanning	p. 2
Chapter 2 - 5 Business Plan Elements	p. 2
Chapter 6 Equipment	p. 3
Chapter 7 Breakin' In	p. 3
Chapter 8 The Web Site	p. 3
Appendix	p. 4
Final Notes	p. 4
Preplanning
Preplanning	p. 1
Why Do You Want to Start Business?	p. 2
Self-Evaluation	p. 2
Personal Characteristics	p. 2
Personal Conditions	p. 3
Consequences of Launching a Business	p. 3
Your Business Knowledge	p. 4
Feasibility	p. 4
Your Business Idea	p. 4
The Market	p. 5
Business Start-Up Planning	p. 5
Name and Legal Structure	p. 6
Choosing a Business Structure	p. 6
Sole Proprietorship	p. 6
Corporation	p. 7
Limited Liability Company	p. 7
Limited Partnership	p. 8
General Partnership	p. 8
Limited Liability Partnership	p. 8
Your Business and the Law	p. 8
Checklists	p. 9
Federal Government	p. 9
State Government	p. 9
Local Government	p. 10
Protecting Your Business	p. 10
Other Tasks	p. 11
Business Plan Primer
Business Plan Structure	p. 2
Executive Summary	p. 2
The Business Concept	p. 2
Marketing Approach	p. 2
Financial Features	p. 2
Start-up Costs	p. 3
Current Business Position	p. 3
Achievements to Date	p. 3
Statement of Objectives	p. 3
Qualifications of Principals	p. 3
Background of Proposed Business	p. 4
Product or Service Use	p. 4
Industry Overview and Trends	p. 4
Strength and Weakness Analysis	p. 5
The Four Ps of Marketing	p. 5
Product	p. 5
Place	p. 6
Pricing	p. 6
Promotion	p. 7
Market Segmentation	p. 7
Forms of Market Segmentation	p. 8
Organizational Plan	p. 8
Financial and Technical Data	p. 8
Profit and Loss Projection	p. 8
Pro Forma Balance Sheets	p. 9
Cash Flow Projection (Budget)	p. 9
Break-even Analysis	p. 10
Acquisition Schedule for Fixed Assets	p. 10
Other Supporting Data	p. 10
Summary and Conclusions	p. 11
The Appendix	p. 11
Financial Planning
Understanding the Health of a Company	p. 2
The Income Statement	p. 2
Sales (Revenues)	p. 4
Cost of Goods Sold (COGS)--Cost of Sales	p. 4
Gross Profit	p. 6
Selling Expenses	p. 7
Administrative Expenses	p. 7
Balance Sheet or Condition Statement	p. 14
Assets	p. 15
Liabilities	p. 17
Solvency Ratios	p. 19
Current Ratio	p. 19
Quick Ratio	p. 19
Current Liabilities to Net Worth	p. 20
Total Liabilities to Net Worth	p. 20
Fixed Assets to Net Worth	p. 20
Efficiency Ratios	p. 21
Sales to Trade Receivables	p. 21
Day's Receivables	p. 21
Sales to Net Working Capital	p. 22
Sales to Inventory	p. 22
Profitability Ratios	p. 22
Return on Sales	p. 22
Return on Assets	p. 23
Return on Equity	p. 23
Break-even Point	p. 25
Marketing
How to Create a Marketing Plan	p. 2
Defining the Business	p. 3
Assessing Your Competition	p. 3
Overview of Market Strategies	p. 5
Market Leaders	p. 5
Market Challengers	p. 6
Market-Nichers	p. 7
Discovering Your Business	p. 8
Reaching Your Buyers	p. 9
Band Promotion Tips	p. 12
Direct Sales	p. 14
Qualify Your Potential Customers	p. 14
Measure Your Cost Per Lead	p. 14
Close the Sale	p. 15
Typical Customer Questions	p. 16
The Business Plan
The Business Plan	p. 1
Business Plan Benefits	p. 2
Sample Business Plan	p. 4
Executive Summary	p. 5
The Business Concept	p. 5
Marketing Approach	p. 5
Financial Features	p. 5
Start-up Costs	p. 6
Current Business Position	p. 6
Achievements to Date	p. 7
Statement of Objectives	p. 7
Short-term Objectives	p. 7
Long-term Objectives	p. 7
Qualification of Principals	p. 7
Background of Proposed Business	p. 8
Strength and Weakness Analysis	p. 9
Primary Players	p. 9
Secondary Players	p. 11
Marketing Strategy and Plan	p. 12
Market Strategy	p. 12
Market Segment	p. 12
The Marketing Mix	p. 13
The Service	p. 13
The Place	p. 14
Discounts	p. 15
Promotion Strategy	p. 15
Media Planning	p. 16
Organizational Plan	p. 17
Owner/Manager/Consultant	p. 17
Manuals & Procedures	p. 17
Capital Equipment Budget	p. 18
Start-up Cost Schedule	p. 19
Summary and Conclusions	p. 20
Equipment
AC Power	p. 2
AC Power Conditioning and Regulation	p. 3
The Human Ear	p. 4
Sound Systems	p. 5
Microphones	p. 6
Dynamic Microphones	p. 6
Condenser Microphones	p. 7
Microphone Polar Patterns	p. 8
Wireless Microphone Systems	p. 9
Choosing the Right Mic	p. 10
Microphone Placement	p. 11
Mixing Consoles	p. 12
Powered Mixing Consoles	p. 14
Power Amplifiers	p. 15
Series Speaker Connections	p. 17
Parallel Speaker Connections	p. 18
Adding a Subwoofer	p. 18
Bi-amplified Systems	p. 19
Stage Monitor Systems	p. 20
Cables	p. 21
Unbalanced Cables	p. 21
Balanced Cables	p. 22
Cable Maintenance	p. 23
Operating a Sound System	p. 24
Turn On Sequencing	p. 24
Proper Gain Structure	p. 25
Power Amplifier Gain	p. 27
The Sound Check	p. 28
Live Mixer Location	p. 29
Proper Equalization (EQ)	p. 30
Direct Input Boxes (DI Box)	p. 31
Outboard Audio Processing Equipment	p. 32
Compressors	p. 32
Limiters	p. 34
Rack Mounting Your Gear	p. 35
Live Recording	p. 38
Live Show Safety	p. 40
Troubleshooting the Sound System	p. 41
Breakin' In: Songs, Lawyers, Managers and Agents
Co-writing Songs With Writers in the Business	p. 2
Being in a Performing Group	p. 3
Submitting CDs and Tapes to Music Publishers	p. 3
Demo Records and Tapes	p. 4
Song Writer Conferences	p. 5
Showcases	p. 5
Attorneys	p. 6
Record Producers	p. 6
Managers	p. 7
Agents	p. 7
Music Videos	p. 8
Cable Television	p. 8
ASCAP and BMI	p. 9
Paying to Get Songs Published	p. 9
Finding the Right Publisher	p. 9
Different Types of Publishers	p. 10
Film and Television	p. 11
Demo Reviews in Magazines	p. 13
Lawyers, Managers and Agents	p. 14
Lawyers and Their Role	p. 14
Lawyers' Fees	p. 15
Hourly Rates	p. 15
Retainers	p. 16
Flat Fees	p. 17
Percentage of Earnings	p. 17
Manages and Their Role	p. 18
Manager's Contracts	p. 19
Manager's Fees	p. 21
Agents	p. 21
The Web Site
Software	p. 1
JustDolt! Project Management Software	p. 1
Employee Shift Scheduling Software	p. 2
Safety Advisor Software	p. 2
Safety Pays	p. 3
Fire Safety	p. 3
Hazard Awareness	p. 3
Safety and Health (OSHA)	p. 4
Real-World CD-ROM	p. 4
Posters	p. 5
Ebooks & Sample Event Forms	p. 4
Index	p. 1
Product Registration Form
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