Introduction | |
Gen Y Is from Mercury | |
They Shop Like Theyre from a Different Planet Than Their Parents, Too | |
The Whys Behind the Buys | |
The Lives, Minds, and Hearts of Todays Tweens, Teens, and Twenty-Somethings | |
Sex, Love, and Shopping | |
Influence: The Force That Is Gen Y | |
What Works with Gen Y | |
Adapting to Gen Ys Shopping Preferences and Power: Views from Our Experts | |
Notes | |
Acknowledgments | |
About the Authors | |
Index | |
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