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Preface | p. xiii |
Acknowledgments | p. xix |
About the Editors | p. xxi |
About the Contributors | p. xxiii |
Feminist Theory and Discourses | |
Construction of Consumer Vulnerability by Gender and Ethics of Empowerment | p. 3 |
Introduction | p. 3 |
Constructing Gender and Power | p. 5 |
Constructing the Vulnerable Woman | p. 10 |
Dialogic Ethics of Consumer Vulnerability | p. 22 |
Conclusion: An Ethics of Empowerment | p. 26 |
References | p. 27 |
"The Creation of Inspired Lives": Female Fan Engagement With the Twilight Saga | p. 33 |
Introduction | p. 33 |
Field Site | p. 35 |
Data and Methodology | p. 36 |
Findings | p. 36 |
Conclusion | p. 56 |
Note | p. 58 |
References | p. 58 |
Media, Advertising, and Gender | |
The Carnal Feminine: Consuming Representations of Womanhood in a Contemporary Media Text | p. 63 |
Introduction | p. 63 |
The Carnal Feminine | p. 65 |
Feminism and the Carnal Feminine | p. 67 |
Sex and the City as a Woman's Genre | p. 69 |
Analysis | p. 72 |
Discussion | p. 81 |
References | p. 84 |
Climbing the Ladder or Chasing a Dream? Men's Responses to Idealized Portrayals of Masculinity in Advertising | p. 87 |
Introduction | p. 87 |
Literature Review | p. 89 |
Method | p. 92 |
Findings | p. 94 |
Implications | p. 103 |
Biographical Information of Informants | p. 105 |
References | p. 106 |
Is the Selectivity Hypothesis Still Relevant? A Review of Gendered Persuasion and Processing of Advertising Messages | p. 111 |
Introduction | p. 111 |
Sex and Gender: Are They the Same? | p. 113 |
The Selectivity Hypothesis Model | p. 116 |
Limitations and Future Research | p. 130 |
References | p. 133 |
Gender and Media Literacy: Women and Men Try On Responses to Objectification in Fashion Advertising | p. 139 |
Introduction | p. 139 |
Review of the Literature | p. 141 |
Method | p. 144 |
Findings and Discussion | p. 148 |
Conclusions | p. 154 |
References | p. 157 |
Gender, Culture, and the Market | |
Viewing Gender as a Value-Creative Resource | p. 163 |
Introduction | p. 163 |
Background | p. 164 |
Employing Gender Capital in Value Cocreation | |
Practices | p. 170 |
Discussion | p. 185 |
Summary | p. 189 |
References | p. 189 |
Lived Consumer Bodies: Narcissism, Bodily Discourse, and Women's Pursuit of the Body Beautiful | p. 195 |
Introduction | p. 195 |
Narcissism and Self | p. 196 |
Academic Perspectives on the Body | p. 199 |
Gym Bodies-The Study | p. 204 |
Findings | p. 205 |
Discussion | p. 212 |
Concluding Comments | p. 214 |
References | p. 216 |
Escalated Expectations and Expanded Gender Roles: Women's Gift-Giving Rituals for and Resistance to Valentine's Day Events | p. 223 |
Introduction | p. 223 |
Contextual and Conceptual Foundations | p. 225 |
Methods | p. 228 |
Findings | p. 231 |
Contributions to Theory | p. 244 |
Discussion | p. 246 |
Note | p. 250 |
References | p. 250 |
Masculine Discourses | |
Masculinity and Fashion | p. 255 |
Introduction | p. 255 |
Literature Review: A Brief Introduction to Men's Fashion | p. 259 |
Empirical Case: Speaking of Socks | p. 265 |
Method | p. 267 |
Discussion | p. 278 |
Notes | p. 280 |
References | p. 280 |
The Rise of &Chinese character; (Soushokukei Danshi) Masculinity and Consumption in Contemporary Japan | p. 285 |
Introduction | p. 285 |
Soushokukei Danshi Consumption Practices | p. 286 |
Scholarly Importance of Soushokukei Danshi | p. 287 |
Methodology | p. 288 |
Findings | p. 289 |
Discussion | p. 301 |
Conclusion and Limitations | p. 306 |
References | p. 307 |
Masculinity, Intimacy, and Consumption | p. 311 |
Introduction | p. 311 |
Gender and the Male-Female Couple | p. 313 |
Intimacy | p. 315 |
Contemporary Masculinities and Intimacy | p. 317 |
Masculinities and Consumption | p. 321 |
Method | p. 323 |
Findings and Discussion | p. 324 |
Conclusion | p. 330 |
References | p. 331 |
A Grounded Theory of Transition to Involved Parenting: The Role of Household Production and Consumption in the Lives of Single Fathers | p. 337 |
Introduction | p. 337 |
Changing Family Gender Norms | p. 338 |
The Single-Father Phenomenon | p. 340 |
Method | p. 341 |
Findings | p. 345 |
Reprioritization Strategies | p. 351 |
Discussion | p. 363 |
References | p. 364 |
New Directions | |
(Re)Igniting Sustainable Consumption and Production Research Through Feminist Connections | p. 371 |
Introduction: Pathways to Research | p. 371 |
Sustainability Research in Marketing and Consumer Research: Lack of Impact or "Benign Neglect"? | p. 374 |
The Marketing Paradigm's Legacy of Unsustainable Sustainability Research | p. 375 |
Integrating Four Branches of Environmental Feminist Theory Into Marketing and Consumer Research on Sustainability | p. 378 |
Conclusion | p. 387 |
References | p. 388 |
Beyond Gender: Intersectionality, Culture, and Consumer Behavior | p. 393 |
Introduction | p. 393 |
An Overview of the Intersectionality Literature | p. 394 |
Intersectionality in Consumer Culture Theory | p. 399 |
Intersectionality and Consumption: Avenues for Future Research | p. 402 |
Conclusion | p. 406 |
References | p. 407 |
Gender Research as the Ingénue of Marketing and Consumer Behavior | p. 411 |
Introduction | p. 411 |
The Ingénue Finds Her Voice | p. 414 |
Final Reflections | p. 422 |
Acknowledgments | p. 424 |
Notes | p. 424 |
References | p. 425 |
Glossary | p. 433 |
Name Index | p. 439 |
Subject Index | p. 445 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.