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9780973282726

Generating Breakthrough New Product Ideas : Feeding the Innovation Funnel

by ;
  • ISBN13:

    9780973282726

  • ISBN10:

    097328272X

  • Format: Paperback
  • Copyright: 2009-04-14
  • Publisher: Booksurge Llc
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List Price: $34.95

Summary

Senior executives are experiencing a shortage of game-changing ideas that drive growth. This book explains how to feed the innovation funnel with a steady stream of breakthrough new product ideas, providing numerous examples of the methods, approaches and techniques used by leading companies such as Motorola and Procter & Gamble. Learn more about the impact you can make by leveraging an innovation strategy, voice-of-customer research, external ideas via open innovation, employeesA' creative talent and fundamental research. Establish a proactive Discovery Stage that focuses on the drivers of innovation performance to transform your organization into an innovation machine.

Supplemental Materials

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