Mark S. Walton is CEO of the Center for Leadership Communication, based in Chapel Hill, North Carolina. For more than a decade he was CNN’s Chief White House and Senior Correspondent, becoming one of the most visible and respected journalists in network news. He is the recipient of numerous honors, including the prestigious Peabody Award. Walton also teaches at the University of North Carolina’s business school and is Professor of Leadership in the U.S. Navy’s Advanced Management program.
Foreword by William Ury, Harvard Law School | ix | ||||
Acknowledgments | xiii | ||||
Introduction: We All Need Somebody's Buy-In | xv | ||||
I. Understanding the Language of Buy-In | 1 | (18) | |||
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3 | (4) | |||
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7 | (6) | |||
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13 | (6) | |||
II. Speaking the Language of Buy-In | 19 | (54) | |||
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21 | (4) | |||
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25 | (14) | |||
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39 | (6) | |||
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45 | (10) | |||
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55 | (10) | |||
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65 | (8) | |||
III. Putting the Language to Work | 73 | (26) | |||
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75 | (8) | |||
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83 | (4) | |||
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87 | (12) | |||
Glossary | 99 | (2) | |||
Index | 101 | (6) | |||
About the Author and the Center for Leadership Communication | 107 |
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