Genre Variation in Business Letters

by Gillaerts, Paul; Gotti, Maurizio

• ISBN13: 9783039106745
• ISBN10: 3039106740
• Format: Paperback
• Copyright: 2005-06-15
• Publisher: Peter Lang Pub Inc

Table of Contents

PAUL GILLAERTS/MAURIZIO GOTTI
Introduction	9	(22)
The changing framework of business genres
VIJAY K. BHATIA
Interdiscursivity in Business Letters	31	(24)
LEENA LOUHIALA-SALMINEN / ANNE KANKAANRANTA
"Hello Monica, kindly change your arrangements": Business Genres in a State of Flux	55	(30)
HILKKA YLI-JOKIPII
An Integrated Analysis of Interactive Business Writing	85	(14)
FRANCESCA BARGIELA-CHIAPPINI
In Memory of the Business Letter: Multimedia, Genres and Social Action in a Banking Website	99	(26)
The dynamics of the business letter genre
GABRIELLA DEL LUNGO CAMICIOTTI
"I perceive, my dear friend, by your letter of the 20th inst. that you are decided on entering upon the career of commerce": Nineteenth Century Business Correspondence	125	(22)
POUL ERIK FLYVHOLM JØRGENSEN
The Dynamics of Business Letters: Defining Creative Variation in Established Genres	147	(32)
GIULIANA GARZONE
Letters to Shareholders and Chairman's Statements: Textual Variability and Generic Integrity	179	(26)
GINA PONCINI
Constructing an International Event in the Wine Industry: An Investigation of Emails in English and Italian	205	(30)
Variation within the business letter genre
JULIO C. GIMENEZ
Unpacking Business Emails: Message Embeddedness in International Business Email Communication	235	(22)
PHILIP SHAW
Purpose and Other Paradigmatic Similarities as Criteria for Genre Analysis: The Case of '419 Scam' E-mails	257	(24)
PAUL GILLAERTS
A Sales Letter Post-tested: Implications for the Concept of Genre	281	(22)
Cross-cultural variation in the business letter genre
MARINA BONDI
People in Business: The Representation of Self and Multiple Identities in Business E-mails	303	(22)
CATHERINE NICKERSON/ELIZABETH DE GROOT
Dear Shareholder, Dear Stockholder, Dear Stakeholder: The Business Letter Genre in the Annual General Report	325	(22)
YEONKWON JUNG
The Rhetorical Structure of Korean Business Writing	347	(22)
PAUL GILLAERTS
A Bibliography on the Business Letter Genre	369	(32)
Notes on Contributors	401