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9781463772185

Gerir Na Era Digital

by ; ; ; ;
  • ISBN13:

    9781463772185

  • ISBN10:

    1463772181

  • Format: Paperback
  • Copyright: 2011-01-05
  • Publisher: Createspace Independent Pub

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Summary

Tudo muda. E estamos numa mudança profunda mergulhando na Era Digital. As empresas, a economia, a sociedade e até nós como indivíduos estamos a mudar (ou deveríamos estar).Gerir na Era Digital é um novo desafio para empresários, gestores, marketeers, economistas, políticos... O impacto da mudança é tão grande que ninguém fica de fora.A comunicação está no epicentro destas alterações, obrigando a uma revisão profunda dos modelos de negócio da indústria dos Media e também de outras indústrias. A tecnologia, por sua vez, é o grande motor desta nova Era e, mais do que nunca, o papel principal será dos líderes e das suas equipas.Hoje, qualquer cidadão fala para o mundo, questiona-o e exige.Este livro retrata o que mudou, os caminhos que estão a ser traçados pelos gigantes mundiais e clarifica os novos desafios que enfrentamos.Os lucros deste livro revertem a favor da Cerci Lisboa.

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