Get to #1 on Google in Easy Steps

by Norman, Ben

• ISBN13: 9781840783827
• ISBN10: 1840783826
• Edition: 2nd
• Format: Paperback
• Copyright: 2009-11-17
• Publisher: In Easy Steps Limited

Summary

Get to #1 on Google in easy steps will carefully walk you through the processes of marketing a website on Google. Regardless of your level of skill you will be able to make positive changes to your website enabling it to enter and climb to the top of the rankings of Google. This is essential information for all website owners as 1st page listings in Google are highly sought after. They are responsible for generating huge quantities of targeted traffic and revenue. This book contains specific information on how to identify the keywords being searched for, and how to identify niche markets with little or no competition. It then goes on to show how to implement the keywords into your website making it highly relevant. There is also extensive information on improving existing Google positions and keeping ahead of your competition.

Table of Contents

Introduction to Google	p. 7
Welcome to Google	p. 8
How Google Works	p. 9
Getting to Google's Heart	p. 10
Why is Google so Important?	p. 11
Why Not Just Pay Per Click?	p. 12
What is Organic SEO?	p. 13
The World as Google Sees it	p. 14
Google's Data Centers	p. 15
Ethical Optimization	p. 16
Free Essential Tools and Services	p. 17
The google Toolbar	p. 18
Backward Link Checker	p. 20
Cached Pages Checker	p. 21
Google Account	p. 22
Google Webmaster Tools	p. 23
Google Sitemaps	p. 24
Google Analytics	p. 25
Web CEO	p. 26
Google Keyword Tool	p. 29
Wordtracker	p. 30
Choosing Your Keywords	p. 31
Importance of Keywords	p. 32
Using Multiple Keywords	p. 33
Choosing Your Keywords	p. 34
Don't Copy, be Unique	p. 38
Find Your Niche	p. 39
Don't Use Stop Words	p. 40
Long Tail Keywords	p. 41
Common Mistakes	p. 42
Keyword Selection	p. 43
Using Keywords Effectively	p. 44
Know Your Competition	p. 45
Who is Your Competition?	p. 46
What Keywords do They Use?	p. 47
Who do They Have Links From?	p. 49
Competitor Positions	p. 50
How Optimized are They?	p. 51
How to Top the Competition	p. 54
Setting up Your Website	p. 55
Domain Name Choice	p. 56
Hosting	p. 58
Validation and Accessibility	p. 60
Page and File Names	p. 62
Redirects	p. 64
Cascading Style Sheets	p. 66
Dynamic Sites and Pages	p. 68
Avoiding Frames	p. 69
Do's and Don'ts	p. 70
Breadcrumb Trail	p. 71
Blogging	p. 72
RSS Feeds	p. 74
Designing for Google	p. 75
Searchers Not Search Engines	p. 76
Be Unique	p. 77
Website Theme	p. 78
Content is King	p. 79
Header Tags	p. 80
Alt Tags	p. 81
Structure Your Page	p. 82
Meta Tags	p. 84
Page Titles	p. 85
Meta Description	p. 86
Meta Keywords	p. 87
Use Your Keywords	p. 88
Body Text	p. 89
Nofollows	p. 90
Optimizing Your Website	p. 91
How it Was	p. 92
How it is Now	p. 93
Don't Optimize for Your Domain Name	p. 94
Analyzing Your Website	p. 95
Optimizing Your Website	p. 98
Spamming	p. 99
Do's and Don'ts	p. 100
Let Google Know You are There	p. 101
Submitting Your Website	p. 102
Linking Into Google	p. 103
Creating Your Sitemap	p. 104
Google Sitemap Submission	p. 105
Linking to Your Success	p. 107
Why Links are Important	p. 108
Page Rank	p. 109
Types of Link	p. 110
Deep Links	p. 112
Spamming	p. 113
Internal Linking	p. 114
Finding Links	p. 116
How to Request Links	p. 118
Resource Page	p. 120
Let the Links Come to You	p. 121
Links You Need	p. 122
Get the Most From Your Links	p. 123
Directory Linking	p. 124
Effective Articles	p. 126
Buying Links	p. 128
Online PR	p. 129
Forums	p. 130
Monitoring Your Results	p. 131
Checking Your Web Statistics	p. 132
Using Google Analytics	p. 134
Running Ranking Reports	p. 137
Analyzing Ranking Reports	p. 141
Site Analysis	p. 142
Link Analysis	p. 143
Competition Analysis	p. 147
Keeping up to Date	p. 148
Adding New Pages	p. 149
Removing Content	p. 150
Supplemental Index	p. 151
Google Display Variations	p. 152
Google AdWords	p. 153
What is Google AdWords?	p. 154
What are the Benefits?	p. 155
AdWords Online Coverage	p. 156
Setting up Your Account	p. 157
Writing the Perfect Ad	p. 159
Dynamic Titles	p. 160
Body With Action	p. 161
URLs	p. 162
Keyword Features	p. 163
Choosing Your Keywords	p. 164
Selecting Your Budget	p. 165
Reviewing Your Account	p. 166
Test and Measure	p. 169
Landing Pages	p. 170
Conversion Tracking	p. 171
Split Testing	p. 174
Monitoring Your Results	p. 176
Google Product Search	p. 179
What is Google Product Search?	p. 180
Add Individual Products	p. 181
Add Multiple Products	p. 187
Web 2.0	p. 189
What is Web 2.0?	p. 190
Hubs and Lenses	p. 191
Social Bookmarking	p. 192
Wikis	p. 194
Twitter	p. 195
Video Sharing	p. 196
Photo Sharing	p. 198
Social/Business Networking	p. 199
Blogging	p. 200
Extra Help	p. 201
Hiring a Specialist	p. 202
Getting Free Advice and help	p. 204
Google's Sandbox	p. 205
Google's Trustrank	p. 206
Glossary	p. 207
Index	p. 211
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