Get to No. 1 on Google in Easy Steps

by Norman, Ben

• ISBN13: 9781840785333
• ISBN10: 1840785330
• Edition: 3rd
• Format: Paperback
• Copyright: 2012-03-20
• Publisher: In Easy Steps Limited

Summary

Why choose this book?

Author Biography

Ben Norman is a SEO Consultant and Internet Strategist specializing in Google. He is a fully certified Internet webmaster and professional search engine marketer with over seven years experience in the industry.

Table of Contents

Introduction to Google	p. 7
Welcome to Google	p. 8
How Google Works	p. 9
Getting to Google's Heart	p. 10
Why is Google so Important?	p. 11
Why Not Just Pay Per Click?	p. 12
What is Organic SEO?	p. 13
The World as Google Sees it	p. 14
Personalized Search	p. 15
Ethical Optimization	p. 16
Free Essential Tools and Services	p. 17
The Google Toolbar	p. 18
Backward Link Checker	p. 20
Cached Pages Checker	p. 21
Google Account	p. 22
Google Webmaster Tools	p. 23
Google Site Maps	p. 24
Google Analytics	p. 25
Linkdex	p. 26
Google Keyword Tool	p. 29
Wordtracker	p. 30
Choosing Your Keywords	p. 31
Importance of Keywords	p. 32
Using Multiple Keywords	p. 33
Choosing Your Keywords	p. 34
Don't Copy, be Unique	p. 38
Find Your Niche	p. 39
Don't Use Stop Words	p. 40
Long Tail Keywords	p. 41
Common Mistakes	p. 42
Keyword Selection	p. 43
Using Keywords Effectively	p. 44
Know Your Competition	p. 45
Who is Your Competition?	p. 46
What Keywords do They Use?	p. 47
Who do They Have Links From?	p. 49
Competitor Positions	p. 50
How Optimized are They?	p. 51
How to Top the Competition	p. 54
Setting up Your Website	p. 55
Domain Name Choice	p. 56
Hosting	p. 58
Validation and Accessibility	p. 60
Page and File Names	p. 62
Redirects	p. 64
Cascading Style Sheets	p. 66
Dynamic Sites and Pages	p. 68
Avoiding Frames	p. 69
Do's and Don'ts	p. 70
Breadcrumb Trail	p. 71
Blogging	p. 72
RSS Feeds	p. 74
Designing for Google	p. 75
Searches Not Search Engines	p. 76
Be Unique	p. 77
Website Theme	p. 78
Content is King	p. 79
Header Tags	p. 80
Alt Tags	p. 81
Structure Your Page	p. 82
Meta Tags	p. 84
Page Titles	p. 85
Meta Description	p. 86
Meta Keywords	p. 87
Use Your Keywords	p. 88
Body Text	p. 89
Nofollows	p. 90
Optimizing Your Website	p. 91
How it Was	p. 92
How it is Now	p. 93
Don't Optimize for Your Domain Name	p. 94
Analyzing Your Website	p. 95
Optimizing Your Website	p. 98
Spamming	p. 99
Do's and Don'ts	p. 100
Let Google Know You are There	p. 101
Submitting Your Website	p. 102
Linking into Google	p. 103
Creating Your Sitemap	p. 104
Google Sitemap Submission	p. 105
Linking to Your Success	p. 107
Why Links are Important	p. 108
PageRank	p. 109
Types of Link	p. 110
Deep Links	p. 112
Spamming	p. 113
Internal Linking	p. 114
Finding Links	p. 116
How to Request Links	p. 118
Resource Page	p. 120
Let the Links Come to You	p. 121
Links You Need	p. 122
Get the Most From Your Links	p. 123
Directory Linking	p. 124
Effective Articles	p. 126
Buying Links	p. 128
Online PR	p. 129
Forums	p. 130
Monitoring Your Results	p. 131
Checking Your Web Statistics	p. 132
Using Google Analytics	p. 134
Running Ranking Reports	p. 137
Analyzing Ranking Reports	p. 141
Site Analysis	p. 142
Link Analysis	p. 143
Competition Analysis	p. 147
Keeping Up to Date	p. 148
Adding New Pages	p. 149
Removing Content	p. 150
Supplemental Index	p. 151
Google Display Variations	p. 152
Google AdWords	p. 153
What is Google AdWords?	p. 154
What are the Benifits?	p. 155
Setting up Your Account	p. 156
Creating Your First Campaign	p. 158
Writing the Perfect Ad	p. 161
URLs	p. 162
Keyword Research	p. 163
Match Types	p. 164
Creating an Ad Group	p. 166
Billing	p. 168
Test and Measure	p. 169
Landing Pages	p. 170
Conversion Tracking	p. 171
Split Testing	p. 174
Monitoring Your Results	p. 177
Google Places	p. 179
What is Google Places?	p. 180
Adding a Single Listing	p. 181
Adding a Multiple Listing	p. 185
Claiming an Existing Listing	p. 186
Web 2.0	p. 187
What is Web 2.0?	p. 188
Hubs and Lenses	p. 189
Social Bookmarking	p. 190
Wikis	p. 192
Twitter	p. 193
Video Sharing	p. 194
Photo Sharing	p. 196
Social/Business Networking	p. 197
Facebook	p. 198
Google+	p. 199
Blogging	p. 200
Extra Help	p. 201
Hiring a Specialist	p. 202
Getting Free Advice and Help	p. 204
Google's Sandbox	p. 205
Google's Trustrank	p. 206
Glossary	p. 207
Index	p. 211
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