Get Clients Now!

by Hayden, C. J.

• ISBN13: 9780814473740
• ISBN10: 0814473741
• Edition: 2nd
• Format: Paperback
• Copyright: 2006-10-18
• Publisher: Amacom Books

Summary

Get Clients Nowempowers readers with practical, proven strategies for choosing the right marketing tactics for their situation and personality, diagnosing exactly what's missing in their marketing and fixing it, and replacing unproductive cold calling with the power of relationship marketingFilled with hundreds of tool and techniques, as well as a powerful 28-day plan that enables readers to energise their marketing efforts and dramatically increase their client base, the second edition contains up-to-the-minute strategies for relationship-based marketing in the Internet age.Key features Features a foreword by Jay Conrad Levinson, author of theGuerilla Marketingseries, who also has this to say:Get Clients Nownot only tells you the absolute truth about landing new clients, but also can transform you from a marketing amateur into a marketing genius Contains all new material on how to use the latest Internet marketing techniques like ezines, search engine optimisation, and blogging...and much more Packed with over 100 tactics, tools, and foolproof recipes customizable for any professional service business A popular speaker and seminar leader, C.J. has presented hundreds of programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, and small businesses

Author Biography

C. J. Hayden (San Francisco, CA) is a Master Certified Coach, popular speaker, and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. She writes on marketing for Home Business, Selling Power, and About.com.

Table of Contents

Foreword	xi
Jay Conrad Levinson
Acknowledgments	xiii
Introduction	1	(4)
Part I: The Setup	5	(52)
What Really Works? Effective Marketing Strategies	7	(24)
Where Do You Start? The Marketing and Sales Cycle	31	(14)
Where Are You Headed? Setting Your Sales and Marketing Goal	45	(12)
Part II: The System	57	(64)
What's Stopping You? Selecting Your Success Ingredients	59	(17)
Here's What to Do: Choosing from the Action Plan Menu	76	(21)
You're Ready . . . Let's Go! Putting the System into Action	97	(24)
Part III: The Strategies	121	(110)
Filling the Pipeline: When You Don't Know Enough People to Contact	123	(57)
Following Up: When You Know Plenty of People but You're Not Contacting Them	180	(23)
Getting Presentations: When You're Contacting People but Not Getting Appointments	203	(12)
Closing Sales: When You're Making Appointments but Not Getting Sales	215	(16)
Index	231