Preface | p. vii |
Introduction: Why Voter Mobilization Matters | p. 1 |
Evidence versus Received Wisdom | p. 12 |
Door-to-Door Canvassing: Shoe Leather Politics | p. 26 |
Leaflets: Walk, Don't Talk | p. 46 |
Direct Mail: Postal Service as Campaign Staff | p. 55 |
Phone Banks: Politics Meets Telemarketing | p. 74 |
Electronic Mail: Faster, Cheaper, but Does It Work? | p. 97 |
Using Events to Draw Voters to the Polls | p. 108 |
Using Mass Media to Mobilize Voters | p. 120 |
What Works, What Doesn't, and What's Next | p. 135 |
Appendixes | |
Technical Results of Door-to-Door Canvassing Experiments | p. 165 |
Technical Results of Direct Mail Experiments | p. 175 |
Technical Results of Phone-Calling Experiments | p. 188 |
Notes | p. 201 |
Index | p. 219 |
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