Always a Bridesmaid, Never a Bride? | p. 1 |
What is a Corporate Shopping Business? | |
Corporate Shopping -- Personal Shopping -- Different or Same Thing | p. 8 |
Client Registration Starts the Proces | p. 10 |
The Corporate Shopping Connection | p. 12 |
Great Expectations | p. 16 |
Ready, Aim, Fire! | p. 20 |
Whoever Said Money Can't Buy Happiness Doesn't Know Where to Shop | |
Buy It Wholesale -- It Makes Business "Cents" | p. 21 |
Terms of Endearm | p. 37 |
Getting Credit Where Credit is Due | p. 41 |
Forget Marts -- Buy It Right From Home | p. 43 |
Penny Wise and Pound Smart | |
The Price is Right! | p. 49 |
One Person's Trash is Another Person's Treasure | p. 50 |
Create Your Own Field of Dreams | p. 55 |
Reversal of Fortune | p. 62 |
Wrap It Up | p. 63 |
Prospecting for Gold | |
Network, Network, Network | p. 66 |
Stand Up and Be Counted | p. 68 |
Cross-Over Gifts Can Be Trouble or Treasure | p. 80 |
Practical Advice on Profitable Prospecting | p. 82 |
Gatekeeper, Gatekeeper, Let Me In! | p. 86 |
All Dressed Up and Somewhere To Go | p. 86 |
Telephone Tidbits | p. 88 |
Your Only Fear is Fear Itself | p. 96 |
Developing a Winning Marketing and Advertising Approach | |
To Market, To Market | p. 104 |
What's in a Name? | p. 107 |
Your Reflection in Print | p. 108 |
Mind Your Own Business | p. 116 |
Free at Last! Free at Last! | p. 120 |
Advertise the Way the Big Shots Do | p. 134 |
The Order of Things to Come | |
Your Ordering System: The Framework for Impressive Customer Service | p. 154 |
May I Take Your Order? | p. 155 |
One Step at a Time | p. 166 |
Purchase Order Form | p. 171 |
A Room -- or Office -- of One's Own | |
Be It Ever So Humble, There's No Place Like Home | p. 172 |
Home-Based Office: Things to Consider | p. 173 |
Separate Office: Things to Consider | p. 183 |
Staples of Life | p. 187 |
Keeping Your Private Life Private | |
A Separate Business Telephone and PO Box | p. 192 |
Smooth Operator | p. 198 |
Don't Get PO'd | p. 202 |
Don't "Drive" Yourself Crazy Over Deductible Business Expenses | p. 204 |
Two Things in Life are Certain -- Death and Taxes -- and, oh yeah, Needing a Banker | |
A Separate Bank Account is in Your Best Interest | p. 207 |
Cash or Charge? | p. 217 |
Taxes and Insurance: What and Why You Need to Pay | p. 224 |
The Bureaucratic Two-Step | |
Choosing Your Business Structure: Sole Proprietor, Partnership or Corporation | p. 225 |
What is a Retail License? | p. 231 |
Getting a Federal ID isn't a Federal Case | p. 233 |
And Yes, You May Need a Business License | p. 234 |
Damn the Torpedoes -- Full Steam Ahead! | |
Congratulations! This is Why You Shaved Your Legs | p. 236 |
I am Woman, Hear Me Roar! | p. 240 |
Frequently Asked Questions | p. 242 |
Keep Up-to-Date with Our Newsletter | p. 247 |
Visit Our Website | p. 248 |
Proven Business Forms | |
Business Set-Up Checklist | p. 249 |
Business Letter Forms | p. 251 |
Establishing Credit Forms | p. 255 |
Governmental Forms | p. 258 |
Miscellaneous Forms | p. 261 |
Purchase Order and Billing Forms | p. 276 |
Appendices | |
Resources/Bibliography | p. 279 |
Glossary | p. 292 |
Index | p. 310 |
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