Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

by Anil K. Gupta ( ; ); Haiyan Wang

• ISBN13: 9780470441084
• ISBN10: 0470441089
• Format: eBook
• Copyright: 2009-03-01
• Publisher: Jossey-Bass

Summary

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: * Both provide mega-markets for almost every product and service * Both have platforms that will dramatically reduce the company's global cost structure * Both have platforms that will significantly boost the company's global technology and innovation base * Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

Table of Contents

Preface

Acknowledgments

China and India-Four Stories Rolled into One

Think China and India, Not China or India

Megamarkets and Microcustomers: Fighting for Local Market Dominance:

Leveraging China and India for Global Advantage

Competing with Dragons and Tigers on the Global Stage

The War for Talent: Dealing with Scarcity in the Midst of Plenty

Global Enterprise 2020

Notes

The Authors

Index

Table of Contents provided by Publisher. All Rights Reserved.