Getting Entrepreneurial! Creating and Growing Your Own Business in the 21st Century

by Farrell, Larry C.

• ISBN13: 9780471444145
• ISBN10: 0471444146
• Edition: 1st
• Format: Paperback
• Copyright: 2003-08-18
• Publisher: WILEY

Summary

Getting Entrepreneurial! is the definitive guide for would-be entrepreneurs, covering everything you need to know to put your financial future in your own hands. But far beyond reciting business school fundamentals, this book shows you how to create and innovate, turn your idea into a great business, and grow that business to maturity. Author Larry Farrell gives you the secrets of the world's greatest entrepreneurs, in an easy-to-follow format that covers: The four bedrock business fundamentals of the world's greatest entrepreneurs Sense of mission-the entrepreneurial way to identify and deliver product/market winners Customer/product vision-creating entrepreneurial passion to produce continuous growth...and more!Don't delay-order your copy today!

Author Biography

LARRY C. FARRELL is Chairman of The Farrell Company, one of the world’s leading firms for researching and teaching entrepreneurship. With affiliates on four continents, the company has trained close to a million people in forty countries and seven languages. A former vice president of American Express and former president of Kepner-Tregoe, he is a graduate of Harvard Business School and attended the University of California Law School. He is also the author of Searching for the Spirit of Enterprise and The Entrepreneurial Age. For more information on Larry Farrell and his work, please visit www.theSpiritofEnterprise.com.

Table of Contents

Acknowledgments	vii
Preface Fending for Yourself in a Downsized and Uncertain World	ix
Introduction	1	(1)
Application 1: You're an Entrepreneur! What Next?	1	(1)
The New Entrepreneurs---They Are Us!	2	(2)
Great Myths and Simple Truths	4	(4)
The Magic of Entrepreneurship Versus the Science of Management	8	(4)
The Four Practices of the World's Great Entrepreneurs	12	(3)
Start-Up: The Moment of Truth	15	(4)
Sense of Mission	19	(40)
Leaving Footprints in the Sand
The What and the How of the Mission	20	(3)
What---The Entrepreneur as Strategist	23	(2)
Creating Entrepreneurial Business Plans	25	(3)
Picking Market/Product Winners	28	(5)
Application 2: Creating Entrepreneurial Business Plans	33	(5)
How---The Entrepreneur as Creator of Culture	38	(4)
Creating Entrepreneurial Business Values	42	(4)
Keeping It Alive	46	(4)
The Mission of Buel Messer	50	(6)
Application 3: Creating Entrepreneurial Business Values	56	(3)
Customer/Product Vision	59	(49)
My Customer, My Product, My Self-Respect
Vision of What?	59	(1)
The Functional Organization---Death Knell of the Craftsman	60	(5)
The Real Magic of Disney	65	(10)
Creating the Customer/Product Mind-Set	75	(6)
Application 4: My Entrepreneurial Job Description	81	(2)
Creating a Passion for Customers and Products	83	(1)
Loving the Customer	84	(5)
Loving the Product	89	(4)
Growing the Old-Fashioned Way---Creating More Products and Selling More Customers	93	(4)
The Sights and Sounds of Taylor & Boody	97	(8)
Application 5: Great Ideas for Loving Customers and Products	105	(2)
Application 6: Growing the Old-Fashioned Way	107	(1)
High-Speed Innovation	108	(41)
When Your Life Depends on It
The Seven Deadly Sins Against High-Speed Innovation	110	(2)
Decoding the Viking Gene Pool	112	(6)
The Golden Rules of High-Speed Innovation	118	(2)
The Necessity to Invent	120	(8)
The Freedom to Act	128	(13)
Changing the World with a Good Idea	141	(6)
Application 7: Creating High-Speed Innovation	147	(2)
Self-Inspired Behavior	149	(47)
Love What You Do and Get Very Good at Doing It
Inspiring Yourself	149	(2)
On Wings of Eagles	151	(4)
High Commitment and High Performance	155	(2)
Creating Entrepreneurial Commitment: I Love What I Do	157	(6)
Creating Entrepreneurial Performance: ``I'm Good at Doing It''	163	(8)
High Commitment and High Performance in the Rust Belt	171	(4)
Inspiring Others	175	(4)
The Almighty Power of Consequences	179	(4)
Creating an Entrepreneurial Performance System	183	(2)
It's All in the Family	185	(8)
Application 8: Raising Commitment and Performance	193	(2)
Application 9: The EPS Troubleshooting Guide	195	(1)
Conclusion	196	(27)
What's Really Required for Getting Entrepreneurial
What's Really Required	196	(4)
The Three Requirements	200	(17)
Even The New York Times Gets It	217	(1)
Getting Entrepreneurial! One Last Thought	218	(2)
Application 10: What's Really Required	220	(2)
Application 11: My Getting Entrepreneurial! Action Plan	222	(1)
Index	223