Getting the Money : A Step-by-Step Guide for Writing Business Plans for Film

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  • Format: Paperback
  • Copyright: 2009-10-01
  • Publisher: Michael Wiese Productions
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Sure, you might be fortunate enough to have your film funded by your family and friends and not need a business plan. But if you want a successful filmmaking career, you'll need to prove where profits will come from when your investors shout "show me the money!"

Author Biography

Jeremy Juuso serves as financial advisor and writes business plans for Fly High Films. As the founder of Jeremy Juuso Consulting, a firm specializing in the writing of film business proposals, publication of film data, and education of investors on the basics of the movie business, he also consults with a wide range of indie filmmakers and producers from all over the world. www.jeremyjuuso.com

Table of Contents

Acknowledgmentsp. ix
Introductionp. xi
Financial Projectionsp. 1
Compare your film to other great films (Comparable Films Table)p. 1
Predict your fame and glory (Income Projections Table)p. 9
Forecast when everyone gets a Ferrari (Cash Flow Projections Table)p. 14
Sum it all up (Investor Projections Table)p. 24
Sample Financial Projections Sectionsp. 31
Market Analysis & Marketing Strategyp. 49
Describe how independent films are doing (... be honest)p. 49
Preach the importance of word-of-mouthp. 51
Talk about how independent films are marketedp. 52
What's your target audience and how will you reach them?p. 53
Sample Market Analysis & Marketing Strategy Sectionsp. 55
Motion Picture Distributionp. 67
Tell them how your movie makes it to Grandma's iPodp. 68
Break the news gently: you pay the charges, distributors make the decisionsp. 68
Describe independent film distributors (nicely)p. 70
What do they look for in a film?p. 71
What's your strategy for snagging a distributor? - No beggingp. 72
Sample Motion Picture Distribution Sectionp. 73
Company Descriptionp. 81
Identify yourself! (Or at least your film's business entity.)p. 81
Who's on your team?p. 82
Sample Company Description Sectionp. 83
Product Descriptionp. 87
Write a story synopsis for your filmp. 87
Describe the project's other important detailsp. 88
Sample Product Description Sectionp. 90
Financingp. 93
Briefly scare the crap out of the investor (a.k.a. the mini-risk statement)p. 93
Explain how you intend to fund this gamble/filmp. 94
Explain how you intend to distribute the winningsp. 94
Depict the ugly truth about residualsp. 95
Sample Financing Sectionp. 97
Industry Overviewp. 99
Portray the wonderful process of moviemaking (without the blood & sweat)p. 99
Studio Films vs. Independent Filmsp. 100
Describe the current and future state of the movie industryp. 100
Sample Industry Overview Sectionp. 104
Executive Summaryp. 109
Restate the whole plan... in one pagep. 109
Sample Executive Summariesp. 111
Information and Risk Statementp. 117
Legal junk (a.k.a. keeping you out of jail)p. 117
Scare the crap out of the investor (a.k.a. the full risk statement)p. 120
Sample Information and Risk Statementp. 122
Completed Planp. 125
Put it in the right orderp. 125
Get a good lawyerp. 126
Make a great film!p. 126
Sample Plan in its Entiretyp. 127
Nitty Gritty Detailsp. 165
Recommended Readingp. 205
Indexp. 211
About the Authorp. 221
Table of Contents provided by Ingram. All Rights Reserved.

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