Getting Naked : A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

by Patrick M. Lencioni (Lafayette, California)

• ISBN13: 9780470597606
• ISBN10: 0470597607
• Format: eBook
• Copyright: 2009-12-01
• Publisher: Jossey-Bass

Summary

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni - Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times: Shows why the quality of vulnerability is so important in business; Includes ideas for inspiring customer and client loyalty; Written by the highly successful consultant and business writer Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Table of Contents

Introduction

The Fable

Theory

Practice

Research

Testimony

The Model

The Origins of Getting Naked

Naked Service Defined

Shedding the Three Fears

Broader Applications of Nakedness

Acknowledgments

About the Author

Table of Contents provided by Publisher. All Rights Reserved.