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9780578012810

Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application

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  • ISBN13:

    9780578012810

  • ISBN10:

    0578012812

  • Format: Paperback
  • Copyright: 2011-11-28
  • Publisher: Lightning Source Inc

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Summary

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas.Anyone working on a web app '” including entrepreneurs, designers, programmers, executives, or marketers '” will find value and inspiration in this book.37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done.Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

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What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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