9780471380870

Getting Started in Internet Auctions

by
  • ISBN13:

    9780471380870

  • ISBN10:

    0471380873

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2000-04-19
  • Publisher: Wiley

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Supplemental Materials

What is included with this book?

Summary

Now you can join the more than a million people who participate in online auctions each day. This book describes winning strategies for both online buyers and sellers, including how to spot inferior merchandise, how to find auction bargains, how to bid to win, how to avoid Internet scams and fraud, how to conclude your transaction safely, and more.

Author Biography

ALAN C. ELLIOTT is a computer consultant, instructor, author, and businessman. He has written over a dozen books ranging from introductory computing to business success strategies and has taught computer application courses since 1981. He currently serves as Assistant Director for Academic Computing Services at the University of Texas Southwestern Medical Center, Dallas. A successful Internet entrepreneur, Elliott has sold over one million dollars worth of merchandise in e-commerce.

Table of Contents

Acknowledgments ix
Introduction xi
Buying and Selling on Internet Auction Sites xi
Getting Successfully Started as a Buyer or Seller xii
Learning How to Buy at Auction xii
Selling Your Own Items at Auction xiii
Getting Past the Basics xiv
Summary xv
Getting Started
1(17)
How Do Internet Auctions Work?
1(1)
Understanding the Types of Auctions on the Web
2(1)
Getting Started with eBay
3(6)
Buying at Auction
9(1)
Three Varieties of eBay Auctions
10(2)
Evaluating the Auction Item
12(3)
What Do the Abbreviations Mean?
15(2)
Summary
17(1)
The Opening Bid
18(21)
Browsing and Searching
18(5)
Narrowing Your Search
23(11)
Bidding
34(4)
Summary
38(1)
The Winning Bid
39(17)
Bidding Strategies
39(8)
Timing Counts When You Really Want to Win
47(4)
You're the Winner!
51(3)
Retracting a Bid
54(1)
Summary
55(1)
Money Matters
56(14)
You Won! Now What?
56(7)
What If the Transaction Goes Bad?
63(3)
Other Auction Safeguards
66(1)
Leaving Feedback
66(3)
Summary
69(1)
Participating in the Collector's Paradise
70(9)
Accessing the Internet Collector's Community
71(6)
Managing your eBay Account
77(1)
Summary
78(1)
Selling Your Own Merchandise
79(9)
Why Sell Your Items at Auction?
79(2)
Preparing to Sell Items at Auction
81(1)
Legal and Tax Obligations
81(2)
Acting Like a Business
83(1)
Why Shouldn't I Sell?
84(1)
eBay Seller Resources
85(2)
Summary
87(1)
Deciding What to Sell
88(13)
Choosing What to Sell
88(1)
What's In Demand?
89(6)
How to Obtain Products to Sell
95(5)
Summary
100(1)
Creating a Winning Ad
101(21)
Understanding Ad Preparation
101(10)
Starting an Auction
111(1)
Summary
112(10)
Creating and Using Pictures in Your Ad
122(30)
Placing Pictures in Your Ads
122(1)
Selecting the Best Graphic File Type
123(1)
Why Is Picture File Size Important?
124(2)
Using a Scanner
126(2)
Using a Digital Camera
128(2)
Using Video Capture
130(2)
Placing Pictures on the Internet
132(3)
Uploading Images Using an FTP Program
135(6)
Uploading Images to AOL
141(2)
Uploading Images Using Microsoft FrontPage
143(1)
Using Free Space for Image Storage
144(1)
Editing and Converting Graphic Files
145(1)
Converting and Editing Pictures in Image Composer
146(3)
Using Multiple Pictures in Your Ads
149(2)
Summary
151(1)
Improving Your Presentation
152(14)
Adding Pizzazz to Your Ad
152(10)
Using Ad Preparation Software
162(3)
Summary
165(1)
Managing Your Auction
166(23)
Starting Your Auction with Success in Mind
166(9)
Making Changes to Your Auction
175(8)
Uploading Many Ads at a Time
183(1)
Maximize Your Profit and Minimize Your Cost
184(4)
Summary
188(1)
Completing the Auction
189(14)
Be Prepared When the Auction Ends
189(12)
Using Auctions to Increase Your Other Business
201(1)
Summary
202(1)
Controlling Risks
203(9)
Top Ten Frauds for Buyers to Avoid
203(4)
Top Ten Frauds for Sellers to Avoid
207(2)
Controlling Business Risks
209(2)
Summary
211(1)
Making a Living on Internet Auctions
212(7)
Learning from the Experts
212(5)
Creating an Ongoing Internet Auction Business
217(1)
Summary
218(1)
Other Auction Resources
219(10)
Popular Open Auctions
219(3)
Popular Store Auctions
222(1)
What Auction Site Has What You're Looking For?
223(1)
Specialty Auctions
224(1)
Additional Auction Resources
225(1)
Summary
226(3)
Index 229

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