Series Preface | |
Introduction | |
Decisions, Decisions . . . Personal Coaching or Business Coaching? | |
Target Your Market or Waste Your Time | |
The 12 Largest Markets Where Coaches Are Making Money Right Now | |
It Takes Money to Make Money: Financing Your Business | |
What to Buy on a Budget: Creating Your Financial Plan | |
Building a Successful Business Requires a Solid Plan | |
You Only Get One Chance: Seven Tools for Making a Great First Impression | |
Relationships and Referrals: Networking, Strategic Referral Partners, and Centers of Influence | |
15 Key Strategies for Finding Your First 10 Clients | |
Why Most Marketing Fails: The Top 10 Marketing Mistakes Beginning Coaches Make | |
From Counseling to Coaching: Constructing a Connection, Bridging the Gap, and Defining the Differences | |
Harnessing the Power of Internet Marketing, E-zines, and Web Sites | |
The Seven Secrets of Highly Successful Coaches | |
Index | |
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