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9780470893500

Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice

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  • ISBN13:

    9780470893500

  • ISBN10:

    0470893508

  • Format: eBook
  • Copyright: 2010-06-01
  • Publisher: Wiley
  • Purchase Benefits
List Price: $42.50
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Summary

Find satisfaction and financial success with a new career in coaching Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business. This single, reliable book offers straightforward advice and tools for running a successful practice, including: Seven tools for making a great first impression Fifteen strategies for landing ten paying clients Seven secrets of highly successful coaches Ten marketing mistakes to avoid Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away. Get started in coaching today!

Table of Contents

Series Preface
Introduction
Decisions, Decisions . . . Personal Coaching or Business Coaching?
Target Your Market or Waste Your Time
The 12 Largest Markets Where Coaches Are Making Money Right Now
It Takes Money to Make Money: Financing Your Business
What to Buy on a Budget: Creating Your Financial Plan
Building a Successful Business Requires a Solid Plan
You Only Get One Chance: Seven Tools for Making a Great First Impression
Relationships and Referrals: Networking, Strategic Referral Partners, and Centers of Influence
15 Key Strategies for Finding Your First 10 Clients
Why Most Marketing Fails: The Top 10 Marketing Mistakes Beginning Coaches Make
From Counseling to Coaching: Constructing a Connection, Bridging the Gap, and Defining the Differences
Harnessing the Power of Internet Marketing, E-zines, and Web Sites
The Seven Secrets of Highly Successful Coaches
Index
Table of Contents provided by Publisher. All Rights Reserved.

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