Getting Started in Speaking, Training, or Seminar Consulting

by Bly, Robert W.

• ISBN13: 9780471388821
• ISBN10: 0471388823
• Edition: 1st
• Format: Paperback
• Copyright: 2000-11-27
• Publisher: Wiley

Summary

How to make a living speaking, training, and running workshops and seminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations, find a market niche, set fees, get bookings, and much more. Aspiring speakers will learn about the corporate training market-who buys training, what the hot topics are, how to package and sell training courses, and what to charge. Bob Bly (Dumont, NJ) is an independent copywriter, advertising consultant, bestselling author, popular lecturer, and highly successful trainer.

Author Biography

ROBERT BLY is an author, copywriter, consultant, trainer, and seminar leader. He has written more than 100 articles and forty-five books, including Secrets of a Freelance Writer, The Elements of Technical Writing, and The Elements of Business Writing. His articles have appeared in such publications as Cosmopolitan, New Jersey Monthly, and Writer’s Digest. He has been a featured speaker at writers’ conferences nationwide.

Table of Contents

Acknowledgments	xi
Introduction	1	(4)
Overview of the Speaking, Training, and Seminar Business	5	(14)
Picking a Topic	19	(12)
Putting Together Your Program	31	(16)
Getting Good	47	(16)
Market Opportunity #1: Keynotes and Breakouts	63	(12)
Market Opportunity #2: Corporate Training	75	(12)
Market Opportunity #3: Self-Sponsored Public Seminars	87	(12)
Market Opportunity #4: Colleges and Public Seminar Companies	99	(6)
Marketing Yourself to Meeting Planners	105	(6)
Marketing Yourself to Training Directors and Human Resources Departments	111	(8)
Promoting Yourself on the Internet	119	(10)
Contracts, Letters of Agreement, Fees, Terms	129	(8)
The 4 R's: Making Money from Referrals, Repeat Business, Reprints, and Resales	137	(10)
Boosting Your Speaking Income with Information Products	147	(16)
Increasing Your Income Through Consulting	163	(6)
Appendix A Bibliography	169	(6)
Appendix B Software	175	(2)
Appendix C Forms	177	(6)
Appendix D Organizations and Public Seminar Companies	183	(4)
Appendix E Recommended Vendors	187	(14)
Appendix F Sample Documents	201	(42)
Appendix G Web Sites	243	(2)
Appendix H Consulting and Speaking Specialties and Industries	245	(4)
Appendix I Credit Card Merchant Accounts	249	(2)
Index	251	(8)
About the Author	259