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9781845936525

Giants of Tourism

by ;
  • ISBN13:

    9781845936525

  • ISBN10:

    1845936523

  • Format: Hardcover
  • Copyright: 2010-11-30
  • Publisher: Cab Intl

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Supplemental Materials

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Summary

The development of tourism and its associated elements owes much to the efforts of individuals. Many of them left imprints on tourism, through their innovations, promotion or insight, that have continued long after they have departed the scene. This volume consists of essays by experts in their fields on individuals who have influenced tourism over many hundreds of years of travel: development of destinations, services and accommodation, creation of transportation links and attractions, tourist behaviour, innovations in the era of large scale tourism and establishment of future trends.

Table of Contents

Contributorsp. vii
Acknowledgementsp. ix
Introductionp. x
Giants of Hospitalityp. 1
Historical Giants: Forefathers of Modern Hospitality and Tourismp. 3
The Master of Ceremonies: Beau Nash and the Rise of Bath, 1700-1750p. 18
Sir William Edmund Heygate Colbourne (Billy) Butlin, 1899-1980p. 32
Conrad 'Connie' Nicholson Hilton, 1887-1979: the Consummate Hotelierp. 45
The DeHaan Family and RCI: the Development of the Timeshare Industryp. 60
Giants of Travelp. 77
Thomas Cook: Image and Realityp. 81
Baedeker: the Perceived 'Inventor' of the Formal Guidebook - a Bible for Travellers in the 19th Centuryp. 93
Freddie Laker: First Giant of Low-cost Air Travelp. 111
Sir Stelios: the Easy-going Entrepreneurp. 123
Richard Branson: 'Screw It, Let's Do It'p. 136
Giants of Activitiesp. 151
Walt Disney's World of Entertainment Attractionsp. 155
Stanley Ho Hung-sun: the 'King of Gambling'p. 170
Kerry Packer: World Series Cricket (WSC) and the (R)Evolution of Modern Sports-related Tourismp. 182
AJ Hackett - a Giant of Tourismp. 198
Giants of Developmentp. 211
A.P. Cockburn: Canadian Transportation and Resort Pioneerp. 215
John Muir: Pioneer of Nature Preservationp. 229
Keith Williams: Chaos Maker on the Gold Coastp. 243
And Standing in the Shadows of These Giants - or Maybe on Their Shoulders?p. 254
Conclusionsp. 267
Indexp. 277
Table of Contents provided by Ingram. All Rights Reserved.

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