Foreword | p. 9 |
Foreword | p. 13 |
Acknowledgements | p. 15 |
Introduction | p. 17 |
Fair Trade | p. 19 |
Milwaukee's Best | p. 23 |
Eastward Ho | p. 26 |
Miracle on Thirty-third Street | p. 29 |
Everybody Loves a Parade | p. 34 |
Saks Appeal | p. 40 |
"Steeling" Some Business | p. 45 |
It's Smart to Be Thrifty | p. 50 |
Does Macy's Tell Gimbels? | p. 57 |
Stiff Competition | p. 66 |
Growing Pains | p. 78 |
East Side Story | p. 102 |
The British Are Coming | p. 110 |
Trying to Make Change | p. 115 |
All Sales Final | p. 130 |
For a Limited Time Only | p. 137 |
Gift Wrap | p. 142 |
In Good Taste | p. 145 |
Notes | p. 151 |
About the Author | p. 159 |
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