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Glencoe Marketing Essentials, Student Edition
ISBN: 9780021401109
Glencoe Marketing Essentials is a comprehensive textbook designed to introduce students to the theory and practice of marketing. This book provides an in-depth exploration of the core functions of marketing, making it an essential resource for both students and educators in the field of marketing.
Who Uses It?
Primarily, this book is used by students in introductory marketing courses at the college and university levels. It is also a valuable resource for professionals looking to refresh their knowledge or expand their understanding of marketing principles. Marketing professionals, business students, and anyone interested in understanding the fundamentals of marketing can benefit from this book.
History and Editions
The Glencoe Marketing Essentials has been a trusted resource in the marketing education community for several years. This edition is designed to provide students with a clear understanding of marketing concepts and practices. It includes detailed explanations and examples that help students grasp complex marketing principles.
Author and Other Works
Unfortunately, the specific authors of this edition are not mentioned in the provided sources. However, the Glencoe series is known for its high-quality educational resources, and the authors typically have extensive experience in their respective fields.
ISBNs and Formats
Publication Details
Other Editions and Formats
While specific other editions or formats are not listed in the provided sources, it is common for textbooks like Glencoe Marketing Essentials to have multiple editions and formats available. These might include paperback, digital, or bundle options.
Rental options are available through eCampus.com for all formats of Glencoe Marketing Essentials, including hardcover and eTextbook versions. This flexibility allows students to choose the most convenient and cost-effective option for their needs.
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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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