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About This Book
Glencoe Marketing Essentials, Student Edition
ISBN: 9780021401109
Glencoe Marketing Essentials is a comprehensive textbook designed to introduce students to the theory and practice of marketing. This book provides an in-depth exploration of the core functions of marketing, making it an essential resource for both students and educators in the field of marketing.
Who Uses It?
Primarily, this book is used by students in introductory marketing courses at the college and university levels. It is also a valuable resource for professionals looking to refresh their knowledge or expand their understanding of marketing principles. Marketing professionals, business students, and anyone interested in understanding the fundamentals of marketing can benefit from this book.
History and Editions
The Glencoe Marketing Essentials has been a trusted resource in the marketing education community for several years. This edition is designed to provide students with a clear understanding of marketing concepts and practices. It includes detailed explanations and examples that help students grasp complex marketing principles.
Author and Other Works
Unfortunately, the specific authors of this edition are not mentioned in the provided sources. However, the Glencoe series is known for its high-quality educational resources, and the authors typically have extensive experience in their respective fields.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9780021401109
- eTextbook: ISBN-13: 9780021401116 (The ebook for "Glencoe Marketing Essentials" is available right here on eCampus.com!)
- eTextbook: ISBN-13: 9780021401123 (The ebook for "Glencoe Marketing Essentials" is available right here on eCampus.com!)
- Rental Options: Available through eCampus.com with various rental durations
Publication Details
- Publisher: McGraw-Hill Education
- Publication Date: Not specified in the provided sources
- Number of Pages: Not specified in the provided sources
- Language: English
- Item Weight: Not specified in the provided sources
- Dimensions: Not specified in the provided sources
Other Editions and Formats
While specific other editions or formats are not listed in the provided sources, it is common for textbooks like Glencoe Marketing Essentials to have multiple editions and formats available. These might include paperback, digital, or bundle options.
Rental Options
Rental options are available through eCampus.com for all formats of Glencoe Marketing Essentials, including hardcover and eTextbook versions. This flexibility allows students to choose the most convenient and cost-effective option for their needs.
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