9781259686696

Global Business Today

by ;
  • ISBN13:

    9781259686696

  • ISBN10:

    1259686698

  • Edition: 10th
  • Format: Paperback
  • Copyright: 2017-01-01
  • Publisher: MCGRAW HILL
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Supplemental Materials

What is included with this book?

Table of Contents

Part One: Introduction and Overview

Chapter 1: Globalization

Part Two: National Differences

Chapter 2: National Differences in Political, Economic, and Legal Systems

Chapter 3: National Differences in Economic Development

Chapter 4: Differences in Culture

Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability

Part Three: The Global Trade and Investment Environment

Chapter 6: International Trade Theory

Chapter 7: Government Policy and International Trade

Chapter 8: Foreign Direct Investment

Chapter 9: Regional Economic Integration

Part Four: The Global Monetary System

Chapter 10: The Foreign Exchange Market

Chapter 11: The International Monetary System

Part Five: The Strategy and Structure of International Business

Chapter 12: The Strategy of International Business

Chapter 13: Entering Foreign Markets

Part 6: International Business Functions

Chapter 14: Exporting, Importing, and Countertrade

Chapter 15: Global Production and Supply Chain Management

Chapter 16: Global Marketing and R&D

Chapter 17: Global Human Resource Management

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