Global Challenges in Responsible Business

by Edited by N. Craig Smith , C. B. Bhattacharya , David Vogel , David I. Levine

• ISBN13: 9780521515986
• ISBN10: 052151598X
• Format: Hardcover
• Copyright: 2010-09-06
• Publisher: Cambridge University Press

Summary

Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.

Table of Contents

List of figures

List of tables

List of contributors

Foreword

Introduction: corporate responsibility and global business

Embedding Corporate Responsibility

A corporate social responsibility - corporate financial performance behavioural model for employees

The integrative benefits of social alliances: balancing, building, and bridging

Integrating corporate citizenship: leading from the middle

CSR in search of a management model: a case of marginalization of a CSR initiative

Marketing and Corporate Responsibility

Global segments of socially conscious consumers: do they exist?

Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA

The relationship between corporate responsibility and brand loyalty in retailing: the mediation role of trust

Corporate Responsibility and Developing Countries

Stretching corporate social responsibility upstream: improving sustainability in global supply chains

Breaking new ground: the emerging frontier of CSR in the extractive secto

Overcoming rural distribution challenges at the bottom of the pyramid

Index

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