Global Communication : Theories, Stakeholders, and Trends

by McPhail, Thomas L.

• ISBN13: 9781444330304
• ISBN10: 1444330306
• Edition: 3rd
• Format: Paperback
• Copyright: 2010-03-08
• Publisher: Wiley-Blackwell

Summary

This significant update to McPhail's classic Global Communication features three completely new chapters and substantial revisions throughout. Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pitnak Covers the global war on terrorism and the substantial US investment in Iraq media Provides updated accounts and overviews of the largest and most important media corporations from around the world, including everything from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media

Author Biography

Thomas L. McPhail is a media critic and Professor of Media Studies and Fellow in the Center for International Studies at the University of Missouri. He began his career with the eminent media scholar Marshall McLuhan. McPhail is also author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.

Table of Contents

List of Figures and Tables	p. vii
Notes on Contributors	p. ix
Preface	p. xi
Global Communication: Background	p. 1
Development Research Traditions and Global Communication	p. 39
The Message: The Role of International Organizations	p. 59
Public Diplomacy: New Dimensions and Implications	p. 84
The Medium: Global Technologies and Organizations	p. 103
Internet: The Evolving Frontier	p. 124
American Multimedia Conglomerates	p. 148
Non-US Stakeholders of Multimedia Conglomerates	p. 186
Euromedia: Integration and Cultural Diversity in a Changing Media Landscape	p. 205
Global Issues, Music, and MTV	p. 223
CNN: International Role, Impact, and Global Competitors	p. 243
The Roles of Global News Agencies	p. 274
Arab Media and the Al-Jazeera Effect	p. 290
Media Globalization in Asia	p. 305
The Role of Global Advertising	p. 335
Summary and Conclusions	p. 349
Select Bibliography	p. 369
Index	p. 382
Table of Contents provided by Ingram. All Rights Reserved.