The Global Corporation: Sustainable, Effective and Ethical Practices, A Case Book

by Hartman; Laura P.

• ISBN13: 9780415801614
• ISBN10: 0415801613
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-06-10
• Publisher: Routledge

Summary

This text brings together case studies focusing on specific instances of corporate best practices. All too often, we showcase cases based on questionable or unethical corporate behavior. Instead, the editors bring together in this book examples of how some firms got it right. Certainly, there is no claim that the companies in these case are perfect; some of them may have histories that include questionable practices. But, these are companies that work to foster trust, both internally and in their relationships with customers, suppliers, shareholders, and the communities in which they operate. The book is not, however, merely a descriptive iteration of effective corporate conduct. The editors conclude with an analysis of frameworks for corporate and managerial ethical decision-making - frameworks that help to establishmodels for best practices. These frameworks then can be generalized and applied to other corporate situations, and replicated by other companies in their search for excellence and the resulting avoidance of misconduct.

Table of Contents

Preface	p. vii
Introduction	p. 1
Seminal/Paradigm Cases	p. 13
Johnson & Johnson's Tylenol Controversies	p. 15
Merck Co., Inc. (A)	p. 25
Pharmaceutical	p. 31
Abbott and the AIDS Crisis	p. 33
HealthReach and HABLA	p. 49
The Novartis Foundation for Sustainable Development: Tackling HIV/AIDS and Poverty in South Africa	p. 55
Energy	p. 71
Eskom and the South African Electrification Program	p. 73
ExxonMobil and the Chad/Cameroon Pipeline	p. 89
Global Poverty	p. 105
Hindustan Lever Limited (HLL) and Project Sting	p. 107
Enabling the Poor to Build Housing: Pursuing Profit and Social Development Together - Cemex and Patrimonio Hoy	p. 125
Manila Water Company	p. 140
Procter & Gamble: Children's Safe Drinking Water	p. 159
Islamic Banking and Finance: Moral Beliefs and Business Practices at Work	p. 168
BHP Billiton and Mozal	p. 182
Employment	p. 193
First Impressions, Inc.	p. 195
Nike, Inc.	p. 205
Started as Crew: McDonald's Strategy for Corporate Success and Poverty Reduction	p. 224
The Marriott Corporation Human Resources Department: Managing a Low-Wage Workforce	p. 248
Operating in Corrupt Environments	p. 261
Econet Wireless Zimbabwe	p. 263
Infosys Technologies: Powered by Intellect, Driven by Values	p. 285
Resisting Bureaucratic Corruption: Alacrity Housing Chennai	p. 308
Sustaining the Environment	p. 315
Unilever: Corporate Venturing and Environmental Sustainability	p. 317
DesignTex, Incorporated	p. 339
Rohner Textil AG	p. 360
Leadership	p. 377
Developing Responsible Leaders as Agents of World Benefit: Learnings from Project Ulysses	p. 379
The Female Health Company	p. 394
Conclusion	p. 413
Framing the Narratives: Future Directions for Ethics and Corporate Responsibility	p. 415
Index	p. 421
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