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| Introduction and background regarding the Internet, World Wide Web, and eCommerce from both domestic and international perspectives | |
| The domain of eCommerce | |
| Different approaches and ecommerce uses by firms | |
| Practical examples from each category | |
| The internationalization of firms: export stages models, resource-based and co-alignment theories, and the 'born global' concept and their application to international eCommerce | |
| Student questions and summary | |
| Examines external and internal variables that influence the adoption and use of eCommerce internationally | |
| The necessary competencies that drive eCommerce in a global context are discussed | |
| Student questions and summary | |
| International infrastructure and the legal environment of eCommerce; comparative examples | |
| Student questions and summary | |
| Exporting and the Internet: firms' approaches and uses of the Internet for exporting and export-related activities | |
| Questions, summary | |
| eCommerce as means of managing the firm's global supply chain, with reference to current practices of large MNCs | |
| Questions, summary | |
| eCommerce and international marketing strategies | |
| This chapter focuses on key strategic approaches and issues in international marketing that influence eCommerce | |
| The discussion will center on the relevance of strategy standardization versus adaptation, country of origin, and pricing and promotion issues | |
| Questions; assignment; summary | |
| The role of the Internet and eCommerce in less developed, emerging, and developed nations | |
| Some failures and successes in eCommerce | |
| Some successful examples of global eCommerce | |
| The global context of eCommerce | |
| Questions, summary | |
| The future of eCommerce as a global medium of exchange is discussed, with Questions and Further Reading | |
| Table of Contents provided by Publisher. All Rights Reserved. |
