Global E-Commerce : Text and Cases

by Farhoomand, Ali; Lovelock, Peter

• ISBN13: 9780130612298
• ISBN10: 0130612294
• Edition: 1st
• Format: Paperback
• Copyright: 2001-07-01
• Publisher: Prentice Hall

Table of Contents

About the Authors	xii
Foreword	xiii
Preface	xvii
Module 1 Building a New Business Ecosystem	1	(190)
The Marketspace	3	(73)
Objectives	3	(1)
The Emergence of the Marketspace	4	(4)
A Taxonomy of Marketspace	8	(3)
Marketspace Themes	11	(1)
Building the Virtual Value-chain	12	(5)
Marketspace Logistics	17	(1)
From Disintermediation to Reintermediation: The Emergence of `Infomediaries'	18	(2)
Sustainability	20	(1)
Summary	21	(1)
References	22	(54)
Case 1.1---Travelling Via the Web: The Changing Structure of an Industry	25	(24)
Case 1.2---SCMP.com: Strategic Repositioning of a Newspaper	49	(27)
The Infrastructure	76	(65)
Objectives	76	(1)
e-Commerce Infrastructure: Convergence and Integration	77	(2)
Information Infrastructure: Defining the Concept	79	(4)
Network Infrastructure	83	(3)
A Historical Legacy	86	(4)
Networks and e-Commerce	90	(2)
Open System Architecture	92	(4)
Summary	96	(1)
Appendix 1: Building the Backbone	96	(1)
Appendix 2: History and Growth of the Internet	97	(2)
References	99	(42)
Case 2.1---adM@rt: `If You Build It, Will They Come?'	102	(16)
Case 2.2---New Technologies, New Markets: The Launch of Hong Kong Telecom's Video-on-demand	118	(23)
The Regulatory Framework	141	(50)
Objectives	141	(2)
Marketspace and Jurisdiction	143	(4)
Regulatory Issues: Global e-Commerce	147	(6)
The Regulatory Framework	153	(3)
Policy: The Role of the Government	156	(5)
Summary	161	(1)
References	161	(30)
Case 3.1---Multi-jurisdictional Compliance in Cyberspace	164	(27)
Module 2 Conducting Business in the Marketspace	191	(142)
Business-to-Business e-Commerce	193	(80)
Objectives	193	(3)
B2B e-Commerce: From Closed to Open Systems	196	(3)
Emerging Business Models for B2B	199	(3)
Emerging Informediaries in B2B e-Commerce	202	(2)
B2B Intermediary Models	204	(5)
Summary	209	(1)
Appendix 1: Slow Adoption of EDI	210	(2)
Appendix 2: EDI Standards	212	(1)
References	213	(60)
Case 4.1---iSteelAsia.com: A B2B Exchange	216	(24)
Case 4.2---Dell: Selling Directly, Globally	240	(33)
Business-to-Consumer e-Commerce	273	(60)
Objectives	273	(1)
Drivers of Growth	274	(2)
Business-to-Consumer e-Commerce Business Models	276	(5)
On-line Banking and Entertainment	281	(3)
Business-to-Consumer e-Commerce in the 21st Century	284	(3)
A Customer-centric Model	287	(1)
Summary	288	(1)
References	289	(44)
Case 5.1---Charles Schwab Inc.: Creating an International Marketspace	292	(18)
Case 5.2---Seven-Eleven Japan: Venturing into e-Tailing	310	(23)
Module 3 Building and Managing e-Relationships	333	(130)
Trust in the Marketspace	335	(60)
Objectives	335	(2)
Development of Business Trust	337	(2)
Differentiating Trust in e-Commerce	339	(4)
Application of Trust in e-Commerce	343	(7)
Trust Mechanisms in e-Commerce	350	(7)
Establishing Trust in the New Economy	357	(1)
Summary	358	(1)
Appendix 1	358	(2)
References	360	(35)
Case 6.1---Case Trust: Building Third-party e-Tailing Trust	363	(22)
Case 6.2---Cold Storage (Singapore): Establishing Trust Among On-line Consumers	385	(10)
Internet Marketing	395	(68)
Objectives	395	(1)
Marketing in the Marketspace	396	(2)
Traditional Marketing vs. Internet Marketing	398	(3)
e-Relationships	401	(8)
Customer Relationship Strategy	409	(2)
Customer Relationship Management	411	(9)
Customer Value Integration	420	(1)
e-Marketing: Promotion and Advertising Tools and Concepts	420	(1)
Advertising Hits!	421	(2)
Sticky Tools	423	(1)
Internet Measurement and Market Research	424	(6)
Summary	430	(1)
Appendix 1: Useful Tips in Conducting Internet Research	430	(1)
References	431	(32)
Case 7.1---iTV: Marketing Interactive Services	433	(30)
Module 4 Transforming the Enterprise: The Internetworked Enterprise	463	(152)
Techno-business Architecture	465	(66)
Objectives	465	(1)
The Internet	466	(1)
Intranets	467	(5)
Extranets	472	(2)
Virtual Private Networks (VPN)	474	(2)
The Architecture of an Internetworked Enterprise	476	(1)
Summary	477	(1)
References	477	(54)
Case 8.1---EIU's Views Wire: New Wine in a New Bottle	479	(27)
Case 8.2---Pricewaterhouse Coopers: Building a Global Network	506	(25)
Process Management Through e-Business	531	(40)
Objectives	531	(1)
Selling-chain Management	532	(3)
Supply-chain Management (SCM)	535	(2)
Process Integration Through e-Business	537	(7)
The Integration Challenge	544	(2)
Summary	546	(1)
References	546	(25)
Case 9.1---Japan Airlines: Impact of e-Ticketing	550	(21)
Metamorphosis: The Internetworked Enterprise	571	(44)
Objectives	571	(1)
Complexity, Turbulence and Disorder	572	(3)
Organisation Size	575	(2)
Designing the New Organisational Architecture	577	(5)
Reinventing the Enterprise	582	(1)
Summary	583	(1)
References	584	(31)
Case 10.1---FedEx Corp.: Structural Transformation Through e-Business	587	(28)
Name Index	615	(7)
Company Index	622	(7)
Subject Index	629