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9781933583181

Global Environment of Business

by ; ;
  • ISBN13:

    9781933583181

  • ISBN10:

    1933583185

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2006-01-30
  • Publisher: Northcoast Pub
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List Price: $52.00

Summary

The book begins with an international business overview, setting out the managerial agenda for firms doing global business. The book then discusses the following international environments: cultural differences (the senior author's specialty),economics, the legal\political dimension, the use of information technology amongst multinational corporations,and the managerial concepts of planning, organizing anc controlling -- once the market entry decison has been made.

Author Biography

Vern Terpstra is Professor Emeritus of International Business at the University of Michigan and has served as President, Academy of International Business, where he is a founding Fellow.Dr. Terpstra spent many years in the Congo, uniquely equipping him to address the cultural and legal dimensions of IB.Ravi Sarathy is Professor of General Management at Northeastern University and has enjoyed a number of visiting appointments around the globe, including the Fulbright-FLAD Chair in Strategic Management in Lisbon. He has consulted for a number of Multinational firms and contributed various chapters in International Marketing Research.Lloyd Russow is Associate Dean of Business at Philadelphia University. His previous publications include International Dimensions of Marketing and Digital Technology in Teaching International Business.

Supplemental Materials

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