Global Graphics

by Miller, Anistatia R.; Brown, Jared M.; Cullen, Cheryl Dangel

• ISBN13: 9781564965127
• ISBN10: 1564965120
• Format: Paperback
• Copyright: 2000-10-01
• Publisher: Rockport Pub

Summary

For any graphic designer working with overseas clients, the first trick is understanding the culture and knowing how firmly traditional symbols are held, and how far the boundaries can and should be pushed to achieve the most effective design message for the project. This guidebook covers everything designers need to know about the national and international meaning of various traditional and not-so traditional cultural symbols, and their implications and associations. Chapters are arranged geographically by region and by country for an easy-to-navigate reference that source is packed with important symbol definitions and is illustrated with real-life graphic design examples of symbols in use in print, packaging, advertising, multimedia, environmental graphics and more.

Table of Contents

Introduction	6	(1)
Maggie Macnab
How to use This Book	7	(1)
North America	8	(44)
The United States	9	(21)
Canada	30	(8)
Mexico	38	(4)
The Caribbean	42	(10)
South America	52	(14)
Argentina	53	(5)
Brazil	58	(8)
Europe	66	(64)
England, Ireland, and Scotland	67	(11)
France	78	(8)
Germany	86	(8)
Scandinavia	94	(5)
The Netherlands	99	(5)
Spain and Portugal	104	(8)
Italy	112	(8)
Greece	120	(2)
Russia	122	(4)
Balkans and Slavic States	126	(4)
Africa and the Near East	130	(16)
Africa	131	(5)
Egypt	136	(6)
Israel	142	(4)
The Asian Pacific Rim	146	(26)
China and Hong Kong	147	(15)
Japan	162	(8)
India	170	(2)
The Southwestern Pacific Rim	172
Australia	173
New Zealand	184
Appendices
Resources	188
Contributor Directory	190
About the Authors	192