Global Luxury Trends Innovative Strategies for Emerging Markets

by Hoffmann, Jonas; Coste-Manière, Ivan

• ISBN13: 9781137287380
• ISBN10: 1137287381
• Format: Hardcover
• Copyright: 2013-01-01
• Publisher: Palgrave Macmillan

Summary

Luxury is booming. The rise of emerging-market luxury brands and the digital revolution are reshaping the industry, but what's next and what trends will the future bring? The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Author Biography

Jonas Hoffmann is Associate Professor of Marketing at SKEMA Business School with many years experience working in business as a marketer, an innovation consultant, and an expert and consultant in luxury strategy. He has written many articles about marketing, innovation, and the luxury industry and his analyses and views on the luxury industry are published widely. He is also a speaker and attends and lectures at luxury conferences worldwide.

Ivan Coste-Manière is Associate Professor of Marketing at SKEMA Business School and the Director of the Master of Science in Luxury and Fashion Management. He has extensive experience in the luxury industry having created 8 successful companies in the fragrance, watches, and marketing sector.

Table of Contents

Luxury Trends
Ultra-high Net Worth Luxury: how the Ultra-rich Consume Luxury
On Luxury Strategizing
Paths for the Emergence of Global Chinese Luxury Brands
Luxo Brasil
Luxury in China
Luxury and Art in China
Occupation Fashion Blogger
Luxury Online Strategy at Elie Saab
Engaging with the Luxury Consumer 
Luxury Consumer Tribes in Asia
Luxury in India
Mimesis and the Nexus of Luxury Industry in India
Why Buy Luxury? Insights from Consumer Research
Tesla Motors, The Reinvention of the Luxury Sports Car Industry