Global Media Studies: Ethnographic Perspectives

by Murphy, Patrick D.; Kraidy, Marwan M.

• ISBN13: 9780203505441
• ISBN10: 0203505441
• Copyright: 2003-09-18
• Publisher: Taylor & Francis

Summary

Emphasising the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop.

Table of Contents

Introduction

Towards an Ethnographic Approach to Global Media Studies

Situating Ethnography in Global Media Studies

The Problem of Textuality in Ethnographic Audience Research

Passing Ethnographies

Rethinking the Sites of Agency and Reflexivity in a Mediated World

Where is Audience Ethnographer's Fieldwork?

Audience letters and letter-writers

Constituting the Audience for Radio in Transnational Contexts

Rituals in the Modern World

Applying the Concept of Ritual in Media Ethnography

Researching the Local

Negotiation and the Position

On the Need and Difficulty of 'Thicker Description'

'Now that you're going home, are you going to write about the natives you studied?'

Telenovela Reception, Adultery and the Dilemmas of Ethnographic Practice

Methodology as Lived Experience

On the Border

Reflections on Ethnography and Gender

Radio's Early Arrival in Rural Appalachia

Articulating Globalization Through Ethnography

Ask the West, Will Dinosaurs Come Back?

Where the Global Meets the Local

South African Youth and Their Experience of Global Media

Chasing Echoes

Cultural Reconversion, Self-Representation, and Mediascapes in Mexico

Globalization avant la lettre ? Audience Ethnography, Media Institutions and Local Identity in Lebanon

Afterword

Media Ethnography

Local, Global or Translocal?

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