Global Media Studies: An Ethnographic Perspective

by Kraidy,Marwan; Kraidy,Marwan

• ISBN13: 9780415314404
• ISBN10: 0415314402
• Edition: 1st
• Format: Hardcover
• Copyright: 2003-11-12
• Publisher: Routledge

Summary

Global Media Studiesexplores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; and how global elements of mediated messages acquire class, regional and local characteristics.

Table of Contents

List of contributors	x
PART I Introduction	1	(20)
1 Towards an ethnographic approach to global media studies	3	(104)
PATRICK D. MURPHY AND MARWAN M. KRAIDY
PART II Situating ethnography in global media studies	21	(86)
2 The problem of textuality in ethnographic audience research: lessons learned in southeast Turkey	23	(17)
ECE ALGAN
3 Passing ethnographies: rethinking the sites of agency and reflexivity in a mediated world	40	(17)
NICK COULDRY
4 Where is audience ethnography's fieldwork?	57	(15)
ANNA CLUA
5 Audience letters and letter-writers: constituting the audience for radio in transnational contexts	72	(18)
SWEETY LAW
6 Rituals in the modern world: applying the concept of ritual in media ethnography	90	(19)
BENT STEEG LARSEN AND THOMAS TUFTE
PART III Researching the local	107	(106)
7 Negotiation and position: on the need and difficulty of developing "thicker descriptions"	109	(16)
FABIENNE DARLING-WOLF
8 "Now that you're going home, are you going to write about the natives you studied?": telenovela reception, adultery and the dilemmas of ethnographic practice	125	(22)
ANTONIO C. LA PASTINA
9 Methodology as lived experience: rhizomatic ethnography in Hawai'i	147	(18)
FAY YOKOMIZO AKINDES
10 On the border: reflections on ethnography and gender	165	(19)
HELOISA BUARQUE DE ALMEIDA
11 Radio's early arrival in rural Appalachia: a harbinger of the global society?	184	(29)
JACOB J. PODBER
PART IV Articulating globalization through ethnography	213	(84)
12 "Ask the West, will dinosaurs come back?": Indian audiences/global audience studies	215	(19)
VAMSEE JULURI
13 Where the global meets the local: South African youth and their experience of global media	234	(23)
LARRY STRELITZ
14 Chasing echoes: cultural reconversion, self-representation and mediascapes in Mexico	257	(19)
PATRICK D. MURPHY
15 Globalization avant la lettre? Cultural hybridity and media power in Lebanon	276	(21)
MARWAN M. KRAIDY
PART V Afterword	297	(11)
16 Media ethnography: local, global, or translocal?	299	(9)
MARWAN M. KRAIDY AND PATRICK D. MURPHY
Index	308