Global Meetings and Exhibitions

by Carol Krugman (The George P. Johnson Company, MA ); Rudy R. Wright

• ISBN13: 9780471699408
• ISBN10: 0471699403
• Format: Hardcover
• Copyright: 2006-10-01
• Publisher: Wiley

Summary

Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide offers everything you need to know, including the skills in multinational operations capabilities and cross-cultural awareness that are critical in today's marketplace.

Author Biography

CAROL KRUGMAN, CMP, CMM, is Director of Client Services for The George P. Johnson Company in North Easton, Massachusetts. Formerly president and CEO of Krugman Group International Inc., a global meeting management company, she is a frequent speaker on international meetings both in the United States and abroad.

RUDY R. WRIGHT, CMP, is a professional event organizer, filmmaker, and author. He is a founding member and past president of Meeting Professionals International. He is the author of The Meeting Spectrum: An Advanced Guide for Meeting Professionals, and has served in editorial capacities for Successful Meetings and Incentive Travel International, Meeting News, The Meeting Professional, and Proceedings of the International Summit on Professional/Association Education.

Table of Contents

Series Editor Foreword	xiii
Foreword	xv
Preface	xvii
Acknowledgments	xxi
Fundamentals of Meetings, Conventions, and Exhibitions	1	(18)
Sharpening Your Meeting Vocabulary	3	(1)
Types of Meetings	3	(2)
Going Global	5	(9)
Meeting Technology	14	(1)
Exhibitions	15	(1)
In Conclusion	16	(1)
Key Points	16	(1)
Chapter Glossary	17	(1)
Passport	17	(2)
Decision Factors	19	(10)
Meeting Objectives	20	(1)
Return on Investment	21	(1)
The Meeting Profile	22	(1)
Financial Considerations	23	(2)
Participant Demographics	25	(1)
The Prospectus	25	(1)
Meeting the Global Challenge	26	(1)
Key Points	27	(1)
Passport	27	(2)
Destination Assessment	29	(14)
Establishing a Resource Network	31	(7)
Destination Selection Criteria	38	(1)
Hotels and Meeting Facilities	39	(3)
Key Points	42	(1)
Passport	42	(1)
Organizing and Hosting International Events	43	(12)
International Congress Organization	44	(1)
Planning the Congress	45	(4)
Program Content and Policies	49	(1)
Role of the PCO	50	(3)
Key Points	53	(1)
Passport	53	(2)
Managing Currency and Finances	55	(10)
Budgeting	56	(1)
Getting Advice	57	(1)
Currency Strategies	58	(1)
Planning Guidelines	59	(1)
Financial Planning and Fiscal Management	59	(2)
Tax Issues	61	(2)
Key Points	63	(1)
Passport	63	(2)
Program Planning and Development	65	(14)
Program Design	66	(4)
Language Considerations	70	(3)
Speaker Selection	73	(2)
Meeting Environment and Staging	75	(1)
Entertainment	75	(1)
Satellite Events	76	(2)
Key Points	78	(1)
Passport	78	(1)
Cultural Considerations	79	(12)
Cultural Styles	81	(2)
Developing Cultural Competence	83	(1)
General Language Considerations	83	(2)
Protocol for International Meetings	85	(3)
Key Points	88	(1)
Passport	89	(2)
Marketing the Event	91	(10)
Marketing Strategies	92	(2)
Marketing Budget	94	(1)
Cultural Issues	95	(1)
Publicity	96	(2)
Marketing Partners	98	(2)
Marketing Timetable	100	(1)
Key Points	100	(1)
Passport	100	(1)
International Contracts and Legalities	101	(10)
Contract Provisions	104	(2)
U.S. Tax Implications	106	(1)
Host Government Regulations	107	(1)
Passports and Visas	108	(1)
Law Enforcement	108	(1)
Health Regulations	108	(1)
Negotiations	109	(1)
Key Points	110	(1)
Passport	110	(1)
Implementing the Meeting Plan	111	(18)
Registration	112	(3)
Registration Systems	115	(3)
Automating the Registration Process	118	(1)
Housing the Meeting Attendees	119	(3)
Premeeting Procedures	122	(2)
Site Coordination Visits	124	(1)
Food and Beverage	125	(3)
Key Points	128	(1)
Passport	128	(1)
Exhibiting Abroad	129	(10)
Meetings and Exhibitions	130	(1)
Finding Qualified Help	130	(1)
Similar but Different	130	(2)
Guidelines for Exhibiting Abroad	132	(1)
Planning Considerations	133	(1)
The Exhibit Prospectus	134	(1)
Shipping and Customs	135	(1)
What to Expect On-Site	136	(1)
Wearable Technology	137	(1)
Key Points	137	(1)
Passport	138	(1)
On-Site Operations	139	(20)
Working with Support Staff	140	(1)
Preconference Activities	141	(1)
Setup and Daily Tasks	142	(1)
Meeting Logistics	143	(2)
Resolving Problems	145	(1)
Media Relations	145	(2)
Staff Meetings	147	(1)
Tickets and Badge Control	148	(1)
Monitoring Master Accounts	149	(1)
Program Management	149	(3)
Speaker Support	152	(3)
Guest Programs	155	(1)
Postevent Responsibilities	156	(1)
Key Points	157	(1)
Passport	157	(2)
Preparing for Travel Abroad	159	(14)
Selecting an Airline	160	(1)
Negotiating Fares and Services	160	(2)
Customs and Immigration	162	(1)
Passports and Visas	162	(3)
Hosting International Visitors in the United States	165	(1)
Immunizations	165	(1)
Shipping Equipment and Materials	166	(2)
Predeparture Information	168	(2)
Getting through Customs	170	(1)
Travel Security	170	(1)
On-Site Briefing	171	(1)
Passport	172	(1)
Safety and Security	173	(12)
What Are You Protecting?	174	(2)
Risk Assessment and Analysis	176	(2)
Risk Management	178	(3)
Special Security Issues	181	(2)
Insurance	183	(1)
Key Points	184	(1)
Passport	184	(1)
Event Technology	185	(12)
Communicating on a Global Scale	185	(1)
Calling Home	186	(1)
Computer Software	187	(1)
A Typical Application	188	(1)
Technology Tools	189	(2)
Audiovisuals at Meetings Abroad	191	(2)
Media Production for Multicultural Audiences	193	(1)
Key Points	194	(1)
Passport	195	(2)
Appendix 1 Major Meeting Industry Associations and Organizations	197	(2)
Appendix 2 Meeting Software and Services	199	(5)
Appendix 3 Checklists	204	(20)
Appendix 4 Criteria for Venue Selection	224	(2)
Appendix 5 Sample Quiz	226	(2)
Appendix 6 Program Guidelines for Global Meetings	228	(1)
Appendix 7 Guidelines for Hosting International Visitors	229	(2)
Appendix 8 Glossary of International Financial Terms	231	(2)
Appendix 9 Sample Schedules	233	(7)
Appendix 10 Budget Worksheet	240	(1)
Appendix 11 Forms	241	(3)
Appendix 12 Case Studies	244