Global Operations and Logistics : Text and Cases

by Philippe-Pierre Dornier (Ecole Superieure des Sciences Economiques et Commerciales, Groupe ESSEC, France); Ricardo Ernst (Georgetown Univ., School of Business); Michel Fender (Ecole des Ponts, France); Panos Kouvelis (Washington Univ., Olin School of

• ISBN13: 9780471120360
• ISBN10: 0471120367
• Format: Hardcover
• Copyright: 1998-03-01
• Publisher: Wiley
• More Book Details
• Purchase Benefits

Summary

This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.

Table of Contents

Introduction to Global Operations and Logistics	1	(6)
Global Operations and Logistics Defined	2	(1)
Objectives of the Book	3	(1)
How the Book Is Organized	3	(4)
PART I Global Operations and Logistics Strategies	7	(138)
Chapter 1 Global Operations and Logistics: Evolution and Design	8	(31)
Forces of Globalization	8	(1)
Operations and Logistics: Application and Objectives	9	(3)
Flow Management	12	(4)
Global Operations and Logistics: An Integrated Approach to Managing Flows A New Approach	16	(7)
CASE 1-1: Centrum Co.	23	(5)
CASE 1-2: "Bull Group"	28	(11)
Chapter 2 The Strategic Framework	39	(36)
Strategic Role of Operations and Logistics	40	(1)
The Strategic Framework	41	(7)
The Concept of an Operations and Logistics Strategy	48	(4)
The Strategy Process	52	(5)
CASE 2-1: Michelin A	57	(12)
CASE 2-2: El Remache C.A.	69	(6)
Chapter 3 The Globalization of Operations Strategies	75	(39)
Introduction	75	(1)
A Conceptual Framework: The Four Driving Forces of the Globalization Process	76	(2)
Global Market Forces	78	(3)
Technological Forces	81	(2)
Global Cost Forces	83	(2)
Political and Macroeconomic Forces	85	(4)
Current and Future Challenges	89	(2)
CASE 3-1: Renault Mexico	91	(8)
CASE 3-2: Pizza Hut Moscow	99	(11)
CASE 3-3: Guangzhou Machine Tool	110	(4)
Chapter 4 Global Marketing Strategies	114	(31)
Changing Consumer Behavior	114	(2)
Geographical Integration: Global Versus Local Marketing	116	(2)
Functional Integration of Logistics and Operations: The Global Product	118	(2)
Sectorial Integration: Manufacturer/Distributor	120	(1)
Efficient Consumer Response (ECR)	121	(2)
The Need for a Global Marketing Approach	123	(1)
CASE 4-1: Talk to Me: Expansion in the Russian Telecommunications Market	124	(6)
CASE 4-2: Zamech Ltd.	130	(15)
PART II Global Operations and Logistics Planning	145	(212)
Chapter 5 Supplier Network Development	146	(26)
Introduction	146	(1)
The Evolving Concept of Outsourcing	147	(4)
A Framework of Analysis	151	(4)
Summary	155	(2)
CASE 5-1: Bose Corporation: The JIT II Program (A)	157	(8)
CASE 5-2: Rank Xerox France	165	(7)
Chapter 6 Physical Distribution	172	(42)
Introduction	172	(1)
The Importance of Channels of Distribution in Physical Distribution	173	(6)
The Architecture of a Physical Distribution Network in a Global Operations Approach	179	(4)
Logistics Service Firms and Third-Party Logistics (3PL)	183	(3)
Summary	186	(1)
CASE 6-1: Apple Computer's Supplier Hubs: A Tale of Three Cities	187	(9)
CASE 6-2: Laura Askley and Federal Express Strategic Alliance	196	(10)
CASE 6-3: R. Mer	206	(8)
Chapter 7 Global Supply Chain Management	214	(37)
Introduction	214	(2)
Demand Volatility, Information Distortion, and the Bullwhip Effect in Supply Chains	216	(8)
From Domestic to Global Supply Chains: Added Complexities and Uncertainties	224	(2)
Vertical Integration Issues in Global Supply Chains	226	(6)
CASE 7-1: Eurofood	232	(7)
CASE 7-2: Phytosante	239	(2)
CASE 7-3: The Marmitou Case	241	(10)
Chapter 8 Logistics Network Design for Global Operations	251	(55)
Global Logistics Network Configuration	252	(5)
Orienting International Facilities: Considerations and Framework	257	(3)
Trade-offs Associated with Each Approach	260	(2)
Mapping the Different Approaches	262	(2)
Capacity Expansion Issues	264	(7)
CASE 8-1: General Appliance Company, Inc.	271	(15)
CASE 8-2: The Logistics Impact of the Channel Tunnel	286	(14)
CASE 8-3: ISOL +	300	(6)
Chapter 9 Risk Management in Global Operations	306	(51)
Operating Exposure to Exchange Rate: Risk and Its Management--Introduction	306	(1)
The Concept of Operating Exposure	307	(4)
Factors That Complicate the Estimation of Operating Exposure	311	(3)
Managing Operating Exposure	314	(3)
Pricing Strategies for Exporting Firms	317	(4)
Use of Operational Flexibility to Minimize Operating Exposure	321	(4)
Global Sourcing Strategies Under Exchange Rate Uncertainty	325	(1)
Impact of Exchange Rates and Classification of Hedging Strategies in Global Sourcing	326	(1)
Basic Function of Foreign Exchange Markets	327	(3)
Micro-Level Strategies for Managing Exchange Rate Risk	330	(4)
Macro-Level Strategies	334	(7)
CASE 9-1: BMW: Globalizing Manufacturing Operations	341	(16)
PART III Effective Management of Global Operations and Logistics	357	(88)
Chapter 10 Information Management for Global Logistics	358	(25)
Introduction	358	(2)
The Global LIS/LITS: Capabilities and Limitations	360	(1)
Capabilities of Today's Technologies	360	(4)
Characteristics of a Logistics Information and Telecommunications System	364	(2)
Logistics Organization and Its Relationship to LITS	366	(2)
Functional and Geographic Dimensions of the LITS	368	(3)
Sectorial Dimension of LITS	371	(2)
Developing a Sectorial LITS: The Role of Information Systems	373	(3)
Summary	376	(1)
CASE 10-1: Manugistics	377	(6)
Chapter 11 Performance Measurement and Evaluation in Global Logistics	383	(41)
Introduction	383	(1)
Operations and Logistics Control: Key Activities Need Performance Information	383	(5)
Measuring Performance in Functional Integration	388	(8)
Measuring Performance in Sectorial Integration	396	(4)
Summary	400	(1)
CASE 11-1: The China Lacquer Product Line	401	(13)
CASE 11-2: Ciments Antillais Corporation	414	(10)
Chapter 12 Organizational Structures for Global Logistics Excellence	424	(21)
Introduction	424	(1)
New Organizations Related to Manufacturing and Logistics Operations	425	(6)
The Organizational Implications of Sectorial Logistics Cooperation	431	(9)
The International Factor in Global Organizations	440	(2)
Summary	442	(3)
Book Epilogue	445	(4)
Index	449