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List of illustrations | p. vii |
List of contributors | p. xi |
Preface | p. xv |
Acknowledgements | p. xvii |
Global political marketing | p. 1 |
A framework for comparing political market-orientation | p. 16 |
Political marketing in Germany | p. 34 |
Political market-orientation in a multi-party system: the Swedish case | p. 52 |
New Zealand political marketing: marketing communication rather than the product? | p. 65 |
Australian political marketing: substance backed by style | p. 82 |
Political marketing in the United States: from market- towards sales-orientation? | p. 96 |
UK political marketing: a question of leadership? | p. 133 |
The level of market-orientation of political parties in Greece | p. 128 |
Political salesmen in Hungary | p. 143 |
The Czech case: a marketing-oriented party on the rise? | p. 157 |
Testing the market-oriented model of political parties in a non-Western context: the case of Taiwan | p. 175 |
Political marketing in Ghana | p. 189 |
Political marketing in a weak democracy: the Peruvian case | p. 202 |
Political marketing techniques in Russia | p. 218 |
Political market-orientation in Japan | p. 234 |
Implementing and interpreting market-orientation in practice: lessons from the UK | p. 249 |
Political marketing, party behaviour and political science | p. 263 |
Global political marketing: analysis and conclusions | p. 278 |
Index | p. 298 |
Table of Contents provided by Ingram. All Rights Reserved. |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.