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9780765616883

Global Strategic Management

by
  • ISBN13:

    9780765616883

  • ISBN10:

    0765616882

  • Format: Nonspecific Binding
  • Copyright: 2007-11-15
  • Publisher: Routledge

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Summary

"This text provides an applied and integrated global strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives: first, it provides intellectual and practical guidelines for students to execute goals and strategies that lead to meaningful and productive results. This book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help students and managers emerge with a completed business plan after the last chapter; second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A learning objective is to have students and managers understand and evaluate the major issues involved in strategy formulation and implementation in a global context; and third, it provides an accessible framework that will help guide students and managers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad." "In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide readers insights on the challenges imposed by globalization and technology on managers operating in a global context."--BOOK JACKET.

Table of Contents

Preface
The Global Context
Global Strategic Management: An Overview
Two Global Scenarios
The Changing Competitive Landscape
Key Challenges Facing Managers
Defining Globalization
The Dark Side of Globalization
Globalization in a Historical Context
A Synthesis of Globalization: Implications for Management
The Global Imperative
A Framework for Global Strategic Management
Summary
Key Terms
Discussion Questions
Action Item 1.1. A Thought Experiment
Case-in-Point. Starbucks in Shanghai: Examining the Dynamics of Global Expansion
External/Internal Analysis
Analyzing the External Environment
Nanotechnology: A New Industrial Frontier?
The Changing External Environment
Macro-environmental Analysis
Industry Analysis: Five Forces of Competition
The Role of Complementors
Analyzing the Industry Globalization Potential
Antitrust: A Cautionary Note
Implications
Summary
Key Terms
Discussion Questions
Action Item 2.1. PEST Analysis
Action Item 2.2. Understanding Industry Dynamics
Globalization
Case-in-Point. The Semiconductor Industry: Historical Origins and Competition in the 1990s
Formulating Developing a Business Model
Kodak and the Demise of Camera Film
Strategy and Business Models
Components of a Business Model
Representing Value Propositions
Understanding the Sources of Competitive Advantage
Refining the Business Model: Competitive Dynamics
Extending the Structure of the Game
Summary
Key Terms
Discussion Questions
Action Item 3.1. Developing Your Business Model
Case-in-Point. Disney Around the World
Strategic Choice and Positioning
Positioning Strategic Choices in a Global Context
Asia's New Customized Dolls
Why Strategic Positioning Is Important
Foreign Direct Investment: A Historical Perspective
Global and Multidomestic Industries
A Framework for Global Strategy
Positioning Strategic Choices in a Global Context
Summary
Key Terms
Discussion Questions
Action Item 4.1. Strategic Choice Positioning for Three Industries
Case-in-Point. Store Wars: Wal-Mart Takes on Japan
Leveraging Competitive Advantage
Leveraging Competitive Advantage Through Global Marketing
Microsoft's Cultural Missteps
The Need for Global Marketing
Developing a Global Marketing Orientation
Developing the Global Marketing Strategy: Targeting What Markets to Enter
Developing the Global Marketing Strategy: How to Enter Target Markets
Developing the Global Marketing Strategy: When to Enter Target Markets
Putting the Global Marketing Strategy Together: An Analytical Framework
Summary
Key Terms
Discussion Questions
Action Item 5.1. Entry Strategy Selection
Case-in-Point. Unilever Raises Its India Game
Leveraging Competitive Advantage Through Global Sourcing
IKEA: From Retailer to a Cult Brand
Why Global Sourcing?
From Domestic Purchasing to Global Sourcing
Types of Global Sourcing
Global Sourcing: Five Levels of Development
Locating Global Sourcing Partners
Key Success Factors for Global Sourcing
Guidelines for Implementing Global Sourcing
The Benefits of Global Sourcing
From Sourcing to Outsourcing: Emerging Patterns
Outsourcing from "Make-or-Buy" to Strategic Transformation
A Framework for Examining Outsourcing Decisions
Summary
Key Terms
Discussion Questions
Case-in-Point. Huawei's Generation-The Next Global Supplier?
Leveraging Competitive Advantage Through Strategic Alliances
Strategic Alliances: Lessons about Partnerships
Why Strategic Partnerships?
Defining Strategic Alliances
Benefits of Strategic Alliances
Alliances in the New Competitive Landscape
The Risks of Strategic Alliances
The Causes of Alliance Failure
Managing Strategic Alliances
Emerging Global Alliances and Partnerships
Summary
Key Terms
Discussion Questions
Action Item 7.1. Recommendation for Joint Venture
Case-in-Point. Alliance Dynamics within NUMMI
Leveraging Competitive Advantage Through Innovation
Apple Computers: Championing Strategic Innovation
Why Innovation?
The Emergence of a Knowledge-Based Digital Economy
Key Drivers of a Knowledge-Based Digital Economy
The New Structure of Individual Consumption
New Logics and Institutions
How the Digital-Based Economy Will Affect Business
Types of Innovation: Product, Process, and Service
The Emerging Context of Innovation and Creativity
Toward Strategic Innovation: The New Innovative Context
Summary
Key Terms
Discussion Questions
Action Item 8.1. Mini-Cases
Case-in-Point. The Seoul of Design
Implementing the Strategic Plan
Implementing Strategy Using Structures and Processes
Nokia's Revitalization Initiatives
Why Strategic Implementation?
Why Implementation Is Crucial?
Fundamental Principles of Implementation
The Basic Design Variables
The First Design Principle: Congruence
The Second Design Principle: Stage-of-Growth
Organizing Framework
Designing the Global Organization
Human Resource Management: Its Role in Strategic Implementation
Conclusion
Summary
Key Terms
Discussion questions
Action Item 9.1. Applying Congruency Analysis to Your Organization
Case-in-Point. Transforming IWDS's Business in Asia: The Role of Global HRM
Case-in-Point. Can Philips Learn to Walk the Talk
Implementing Strategy Through Cultivating a Global Mindset
Geography of Thought
A Global Mindset and Strategic Implementation
Culture and Managerial Behavior
Synthesizing the Frameworks
The Global Mindset
Ethnocentrism
Toward Cultural Relativism as Part of a Global Mindset
A Methodology to Build a Global Mindset
Summary
Key Terms
Discussion Questions
Action Item 10.1. Testing for Ethnocentrism
Case-in-Point. MindTree and Cultural Diversity
Implementing Strategy Using Financial Performance Measures
Cooking the Books at Woolworth
The Role of Financial Analyses in Strategic Implementation
The Financial Statements: Accounting Conventions
Strategic Objectives and Performance Measures
Assessing the Financial Health Through Financial Ratios
Analysis by Disaggregation: The DuPont Formula
Using Marketing Ratios
Re-visiting the Value Problem: ROE versus EVA
Economic Value Added (EVA) and Market Value Added (MVA)
Testing the Sustainability of a Business Strategy
Relating Valuation to Strategy
Toward a Balanced Scorecard
Financial Reporting in the Context of International Operations
Summary
Key Terms
Discussion Questions
Case-in-Point. Benchmarking to Economic Value Added: The Case of Airways Corporation of New Zealand Limited
Integration
Integration and Emerging Issues in Global Strategic Management Objectives
A Case Study: Can Strategy Save Argosis?
The Case Revisited: Reviewing the Global Strategic Management (GSM) Framework
Exploring Future Trends and Directions
Summary
Key Terms
Discussion Questions
Name Index
Subject Index
About the Authors
Table of Contents provided by Ingram. All Rights Reserved.

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