Global Strategies

by Barnevik, Percy; Kanter, Rosabeth Moss

• ISBN13: 9780875845616
• ISBN10: 0875845614
• Format: Hardcover
• Copyright: 1994-09-01
• Publisher: Harvard Business School Pr

Summary

Global Strategies features examples from successful companies around the world, as well as commentary from the preeminent voices in the field.
Global Strategies does not offer a simple antidote to the challenge of achieving global competitiveness. Rather, it illustrates the many types of strategies that companies have developed to cope with an increasingly dynamic environment. As the trend toward internationalization continues to accelerate, Global Strategies will be a valuable resource for executives and managers setting their sights on the world.

Table of Contents

Preface
Strategic Intent	p. 3
How Global Companies Win Out	p. 29
The Globalization of Europe: An Interview with Wisse Dekker	p. 47
The Right Way to Go Global: An Interview with Whirlpool CEO David Whitwam	p. 57
What Is a Global Manager?	p. 77
Manufacturing's New Economies of Scale	p. 93
Global Logic of Strategic Alliances	p. 109
Cooperate to Compete Globally	p. 129
Inside Unilever: The Evolving Transnational Company	p. 143
Beware the Pitfalls of Global Marketing	p. 157
Winging It in Foreign Markets	p. 171
Customizing Global Marketing	p. 179
Local Memoirs of a Global Manager	p. 197
From Complacency to Competitiveness: An Interview with Vitro's Ernesto Martens	p. 211
Afterword: What "Thinking Globally" Really Means	p. 227
About the Contributors	p. 233
Index	p. 237
Table of Contents provided by Blackwell. All Rights Reserved.